By on June 2, 2010

With all precincts counted, May turned out much better than thought.

Detroit 3 post China-type double digit growth rates. Toyota lags. BMW, Porsche, Suzuki the only losers.

Industry up 19 percent for the month, up 17 percent up for the first five months.

Complete table for all automakers after the jump.

U.S. Car and Light-Truck Sales, May

Data as per Automotive News [sub]

Automaker May 2010 May 2009 Pct. chng. 5 month
5 month
Pct. chng.
BMW Group 22,118 23,020 -4% 98,384 93,734 5%
Chrysler Group LLC 104,819 79,010 33% 434,731 402,900 8%
Daimler AG 19,882 16,317 22% 90,797 77,454 17%
Ford Motor Co. 196,671 161,197 22% 805,662 618,369 30%
General Motors 223,410 190,881 17% 882,885 772,733 14%
Honda (American) 117,173 98,344 19% 487,282 430,358 13%
Hyundai Group 80,476 62,997 28% 342,740 287,302 19%
Isuzu -% 165 -100%
Jaguar Land Rover 3,671 3,391 8% 16,407 15,311 7%
Maserati 152 128 19% 732 481 52%
Mazda 22,605 16,718 35% 97,481 86,652 13%
Mitsubishi -% -%
Nissan 83,764 67,489 24% 375,762 289,446 30%
Porsche 1,873 1,979 -5% 8,842 8,757 1%
Saab Spyker Automobile 174 522
Subaru 23,667 17,505 35% 104,359 74,686 40%
Suzuki 1,903 2,585 -26% 9,514 20,259 -53%
Toyota 162,813 152,583 7% 705,938 638,794 11%
VW 32,882 27,230 21% 145,372 108,836 34%
Other (estimate) 294 306 -4% 1,470 1,530 -4%
TOTAL 1,098,347 921,680 19% 4,608,880 3,927,767 17%
Get the latest TTAC e-Newsletter!

27 Comments on “May Surprise: U.S. Car Sales Up 19%...”

  • avatar


  • avatar

    Sales growth. It’s what makes a Subaru, a Subaru.

  • avatar

    Chysler numbers are up on their web site… 33% increase on 100,000 sales

  • avatar

    Toyota numbers are in now too 140,000 units 3.6%

  • avatar

    Canadian Sales


    Ford now in the lead for 2010 market share.

    Hyundai/Kia continue inexorable climb towards the top 3.

    Toyota and Honda keep slipping, dealers still arrogant and refuse to deal (some editorial may have preceded this message)

    Chrysler throws eight billion vans into the fleets, unconscionable cash on the hood for retail customers.

    • 0 avatar
      Rusted Source

      Hyundai Group’s rise to third place will take more horsepower if Chrysler keeps it up (they almost doubled Hyundai’s growth this year). Of course if GM keeps free falling the way they have been, Hyundai will take over 3rd place by default.

      I’d be interested to learn more about what the nature of Canada’s love/hate relationship with Chrysler/GM is? If I had to guess I’d say it’s that Chrysler has not abandoned the mini-van.

    • 0 avatar

      Rusted source: I assume it has to do in part with the Canucks’ affinity to Pontiacs (god help them), and their subsequent absence.

      BTW, why does automotive news always report a slightly different SAAR than Wards or Autodata – Who is “right”?

  • avatar

    Toyota and Honda keep slipping, dealers still arrogant and refuse to deal (some editorial may have preceded this message)

    At TTAC, car makers piling cash on the hood was laughed at. If it’s arrogant to keep the prices high, exactly what should the automakers or dealers do to avoid bashing?

    • 0 avatar
      Rusted Source

      Touché. MSRP? I think Saturn and Toyota had a term for this at some point (something about the lack of bickering about prices).

    • 0 avatar

      Except in the Canadian market, most of the MRSP’s are based on an exchange rate of 85 cents on the dollar – where the reality has been 95 to 100 cents on the dollar over the last little while.

      So throwing $$$ on the hood, isn’t quite as bad as you might in Canada.

      Now if GM could start leasing again they could gain back a good percentage of sales (roughly 40% of GM purchases were leases before the meltdown in the US).

    • 0 avatar

      Mfr. rebates and dealer haggling are two different matters, gents.

      Now if GM could start leasing again they could gain back a good percentage of sales (roughly 40% of GM purchases were leases before the meltdown in the US).

      Yes, and I'll bet that number was far higher in Canada.

    • 0 avatar
      John Smith

      rebates and dealer haggling are the same thing. The dealer can lower the price by getting undisclosed incentives from car maker.

    • 0 avatar

      Too much cash on the hood is ultimately unprofitable. GM and C could give cars away, but never make up the losses through volume.

      I personally believe in no-haggle pricing for new vehicles as a way to improve the sales process, customer satisfaction, and profits. Cash on the hood would become rare again, not the norm. MSRP today is totally meaningless.

    • 0 avatar

      John Smith:

      Yes, mfr. rebates can assist in dealer haggling, but dealers also have (some) wiggle room depending on how desperate they are to move the metal.

  • avatar

    Government Motors plugged another 36% into fleets this month. How about everyone else?

    • 0 avatar

      Do you have something to back up that #? That is typically their normal fleet volume (Chrysler is typically higher but GM / Ford / Hyundai are about the same with Toyota just below). Some months they have major volume with higher %s.

    • 0 avatar

      “Fleet sales spiked to 38 percent of GM’s sales. Those sales can hurt resale values and brand image, but the company said it expects to end the year with 25 percent of its sales to fleets.”

    • 0 avatar

      I wonder how many fleet sales were in Chrysler / Dodge’s 33% raise. Their entire lineup is still dated.

  • avatar

    Wow. GM sold 64,000 more units than Toyota.

  • avatar

    Chevrolet outsold Toyota. I don’t mean the Toyota brand, I mean Toyota Motor Sales, as in: Toyota, Lexus, and Scion.

  • avatar

    Seeing “Saab Spyker Automobiles” is just weird. Weirder is seeing no Saab sales from last year; I’m assuming that’s because of the ownership change?

  • avatar
    Carlson Fan

    “Now if GM could start leasing again they could gain back a good percentage of sales (roughly 40% of GM purchases were leases before the meltdown in the US).”

    Leasing was the only way most people could manage to put those expensive SUV’s/Trucks in their garage. God forbid we drive something we can actually afford to buy.

  • avatar

    Some interesting tidbits from scanning the corporate press releases:

    Ford Fusion (22,381) and Malibu (21,722) are getting surprisingly close to Camry (29,295) numbers. The gap is still there, but the Fusion was up 13% and the Malibu a whopping 54% (fleet sales?) while the Camry was down 6.5%. If that trend continues, we could see Chevy and Ford going at it for the title of best-selling car in a couple years, which honestly is something I’d like to see.

    Mustang (10,225) outsold Camaro (8,931) for what I believe is the first time. I guess the 2011 Mustang is out now, nice to see the upgrades are having the desired effect on demand.

    As for Chrysler’s sales, they must be really loading up on fleets and rebates because I don’t see how their numbers are up so much without any new product.

    • 0 avatar

      Last year at this time the factories were closed due C11. People did not buy because they were unsure about the company’s future (remember Chrysler was the FIRST to go thru C11, not GM – which is exactly how the administration wanted it, Chrysler would be smaller and easier to guide thru C11 (a “practice run”), and when it came out intact it would not be so alarming when GM would follow). So we have gone from dismal sales this month a year ago to more normal(ish) sales this month.

  • avatar

    Is there a way to reliably add a new column showing fleet % sales? I see big spikes in sales and MFGRs say they are doing well and the grass is green…when their sales drop it’s b/c they are selling less to fleets. They like to claim retail sales success on certain models (like Ford does) but we don’t get all the facts in a succinct fashion.

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • SCE to AUX: A Mustang is anything Ford says it is, including the anemic Falcon- or Pinto-based versions of the 60s...
  • Jeff S: Just saw the de Blasio video. NYC’s will be getting rid of a dirt bag as well.
  • Lou_BC: Depends on what the swimming pool is filled with.
  • Lou_BC: Speed limiters are to prevent tire blow outs. Are there any pickup tires rated to run at sustained speeds of...
  • ajla: Honestly most normies think way, way, way, way less about other people’s vehicles than car website...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber