Chevy Versus Chevrolet: An (Official) Explanation
Published: June 11th, 2010
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So, this was all about new markets where the Chevrolet brand is relatively unknown. In other words, the markets where consumers are just as likely to call their Chevrolet a “ChevWoo” or “Daewoo” as a “Chevy.” The reality is that nothing hurts the Chevrolet brand abroad more than the continued existence of the Daewoo brand… by comparison the use of a familiar nickname is a minor issue. And what is going to be easier for a non-English-speaker to say, Chevrolet or Chevy? Anyway, based on the harried, apologetic tone in this video, it’s pretty clear that GM would rather this controversy had never started. So why did the new ad boys feel like dropping “Chevy” was so important?
More by Edward Niedermeyer
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Whats next, Don't call it a Vette? and Since the new Camaro is made in Canada the high end version will only be known as a Zed Twenty-Eight? Someone needs to be fired. (that is right after they buy a tripod!)
Who cares what the name of the company is the Cruze will still be an over-priced pile of garbage.
Dude, get a tripod!
Well, they've been in Brazil for over 80 years. And their most succesful products were always Opels. People call them GM as often as Chevy or Chevrolet. I think they actuall had a model called the Chevy II (bowing to popular pressure who called the product Chevy and not whatever the boss wanted it called). They should do like VW, which after decades of worthless resistence, actually started calling their car the Fusaca and not VW sedan (nobody knows that name and if you say that's the official name as many think it doesn't even lokk like a sedan).