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Chevy Through The Ages
by
Edward Niedermeyer
(IC: employee)
Published: June 10th, 2010
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So, GM’s ban on use of the term “Chevy” hasn’t quite taken effect yet. Above is an image of the front page at Chevrolet.com, and clearly there are still a number of references to the old abbreviation. And no wonder: the term “Chevy” has been a mainstay of Chevrolet’s advertising from time immemorial… up until very recently, you could even catch Chevy ads that never used the whole word “Chevrolet.” We’ve assembled a few ads featuring the word “Chevy” throughout the years, and we present them now in memoriam of a convenient and iconic nickname.
Edward Niedermeyer
More by Edward Niedermeyer
Published June 10th, 2010 11:26 AM
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- Redapple2 I think I ve been in 100 plants. ~ 20 in Mexico. ~10 Europe. Balance usa. About 1/2 nonunion. I supervised UAW skilled trades guys at GM Powertrain for 6 years. I know the answer.PS- you do know GM products - sales weighted - average about 40% USA-Canada Content.
- Jrhurren Unions and ownership need to work towards the common good together. Shawn Fain is a clown who would love to drive the companies out of business (or offshored) just to claim victory.
- Redapple2 Tadge will be replaced with a girl. Even thought -today- only 13% of engineer -newly granted BS are female. So, a Tadge level job takes ~~ 25 yrs of experience, I d look at % in 2000. I d bet it was lower. Not higher. 10%. (You cannot believe what % of top jobs at gm are women. @ 10%. Jeez.)
- Redapple2 .....styling has moved into [s]exotic car territory[/s] tortured over done origami land. There; I fixed it. C 7 is best looking.
- TheEndlessEnigma Of course they should unionize. US based automotive production component production and auto assembly plants with unionized memberships produce the highest quality products in the automotive sector. Just look at the high quality products produced by GM, Ford and Chrysler!
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whole thing has the sour smell of "Hummer" Docherty attached to it...Oh, she got banished to the Pacific rim area-my bad!
Speaking of the nickname for Chevrolet, I recently noticed something interesting while looking at online scans of Popular Science from the 1950s. As far as I can tell, PopSci spelled it "Chevvy" (that's right, two Vs) until the January 1956 issue, then adopted the spelling we're familiar with today ("Chevy") by the time the November 1956 "New Car Issue" rolled around. I've never seen that unusual spelling in any of Chevrolet's print ads. It also appears that the full, formal name ("Chevrolet") was ALWAYS used by PopSci prior to the February 1950 issue. I'm unwilling to draw a conclusion from one magazine's practices, but I'm sure people used the nickname in conversation long before the term was accepted by the print media. It would be interesting to see when the name was first acknowledged by GM, and if the company's public relations folks had anything to do with how and when the media (and its advertising agency) was first allowed to refer to the make as "Chev(v)y."