Wild-Ass Rumor Of The Day: GM Re-Committing To Compact Pickup Market?

Edward Niedermeyer
by Edward Niedermeyer

If you’ve been reading TTAC regularly, you might have noticed that many of us have something of a soft spot for compact pickup trucks. And what started for me as an innate affinity for all forms of cheap, honest, rugged transportation has become full-blown affection on the strength of several months driving a ’92 Toyota with four-cylinders, four-wheel-drive and a manual transmission. Of course, all auto writers struggle with the disconnect between their personal taste and that of the buying public, and cheap full-sized trucks seem to have eliminated all chances of a re-investment in the segment. Ford, for one, has said that it plans on “replacing” its aged Ranger (which dies next year) with Ecoboost-powered F150 options and its Focus hatchback. Dodge, or Ram, or whoever builds the trucks in Auburn Hills is said to be considering an unibody Dakota replacement, but hasn’t made a peep about it in months. Meanwhile, GM is shutting down Canyon/Colorado production at its Shreveport plant by 2012, ending its half-hearted competition in the segment. But, according to Pickuptrucks.com (which is usually one of the best at breaking these kinds of stories), GM is considering a new entry into the otherwise neglected segment.

This is one of those “anonymous sources” deals, and the details are still very fuzzy, but the gist is that

GM is said to be working on a new compact runabout that’s reminiscent of the original Chevrolet S-10, according to our sources… The key elements of success for GM’s future small truck would be fuel economy that’s greater than its full-size pickups and a window sticker that’s significantly less. It would also be a completely different and smaller platform than the planned next-generation overseas version of the Colorado that will be built in Thailand.

According to the report, the fact that other automakers are neglecting the segment, and the recent growth in the size of the Toyota Tacoma have “opened the door” for a possible neo-S-10. Color us intrigued.

Edward Niedermeyer
Edward Niedermeyer

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  • Bill Safreed Bill Safreed on Jun 17, 2010

    Just sold my '94 Ranger 4WD automatic, 4.0 V-6. Had it since '96. Will miss it great little truck, but it was nickle and diming us. Just before I sold it had it in for shocks and oil change and A/C recharge, only it needed a new condenser too, total to the tune of $620! Before that it had been another condenser, spring brackets, all the brake lines, master cylinder, three starters, alternator, valve cover, valve cover gaskets (never did solve the oil leaking however) and various and sundry little pieces and parts. I guy in the market for one saw it at the shop, the mechanic knew I was going to sell it, he offered me $3000 cash and I took it. Have an '05 Silverado 2500HD Crew cab now to tow a livestock trailer and run around town in (In my rural area NO ONE gives you the stink-eye for driving a full size P/U or SUV).

  • Also Tom Also Tom on Jul 10, 2010

    I'm having a terrible time wrapping my brain around the phrase "built in Thailand."

  • Teddyc73 Doesn't matter, out of control Democrats will still do everything they can to force us to drive them.
  • Teddyc73 Look at that dreary lifeless color scheme. The dull grey and black wheels and trim is infecting the auto world like a disease. Americans are living in grey houses with grey interiors driving look a like boring grey cars with black interiors and working in grey buildings with grey interiors. America is turning into a living black and white movie.
  • Jalop1991 take longer than expected.Uh-huh. Gotcha. Next step: acknowledging that the fantasies of 2020 were indeed fantasies, and "longer than expected" is 2024 code word for "not gonna happen at all".But we can't actually say that, right? It's like COVID. You remember that, don't you? That thing that was going to kill the entire planet unless you all were good little boys and girls and strapped yourself into your living room and never left, just like the government told you to do. That thing you're now completely ignoring, and will now deny publicly that you ever agreed with the government about.Take your "EV-only as of 2025" cards from 2020 and put them in the same file with your COVID shot cards.
  • Jalop1991 Every state. - Alex Roy
  • CanadaCraig My 2006 300C SRT8 weighs 4,100 lbs. The all-new 2024 Dodge Charge EV weighs 5,800 lbs. Would it not be fair to assume that in an accident the vehicles these new Chargers hit will suffer more damage? And perhaps kill more people?
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