What's Wrong With This Picture: Way To Go, Einstein Edition
Albert Einstein may have once said that:
Anyone who has never made a mistake has never tried anything new
But the Hebrew University of Jerusalem, which owns the rights to Einstein’s likeness, had this to say about this GMC ad which appeared in People Magazine’s “Sexiest Man Alive” issue:
The tattooed, shirtless image of Dr. Einstein with his underpants on display is not consummate with and causes injury to (the university’s) carefully guarded rights in the image and likeness of the famous scientist, political activist, and humanitarian
According to the Detroit News, the University is suing GM “more than $75,000” for the Leo Burnett-produced ad. GM spokesfolks insist the company purchased the right to use the Einstein image from a “reputable firm.”
More by Edward Niedermeyer
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You mean they are suing American taxpayes for 75k. The University must need a new bomb shelter or something.
Explain to me how you can own the likeness of a dead person...
I guess I'll have to retain an agent and start shopping my likeness around. After all, I'm not rich enough to just donate it to some school I went to....
That's not Einstein, it's Sam Elliot. LOL http://www.aceshowbiz.com/images/events/CSH-010253.jpg