What's Wrong With This Picture: Sebring Improved In China? Edition
We’ve mentioned that Beijing Auto (BAIC) showed a Saab 9-3 rebadge at the Beijing Auto Show, but we have thus far failed to highlight another re-style of a Western also-ran by the Chinese automaker. This C70 sedan is ostensibly an electric vehicle prototype, but under the skin it’s all Chrysler Sebring. BAIC built the unloved sedan for several years in China, and numerous reports indicate that this prototype has several Sebring attributes, including that rear door cutline and the transmission. Some have even gone as far as to suggest that the C70 somehow previews the look for the new Sebring-replacing Nassau, but that’s not likely. Still, it gives you an idea of what could be done with the Sebring… even by a relatively new Chinese firm.
More by Edward Niedermeyer
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How long before you have to get the car repainted to get rid of the lead or replace the interior door panals due to toxic odors? I could bend over and take a dump and it would look better than the current Sebring so it's no surprise this looks better!
I wonder how a car's development cost breaks down. My impression is that the initial concept design should only take up a very small portion of a car's development cost, but I could be wrong. I just want to understand the logic of ignoring visual design. Putting together a car is already an incredible feat of engineering, why don't they go one step further and hire a good design house?