Toyota's Minivan Hip Replacement
Published: May 3rd, 2010
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The ironic rap video… yeah, there’s something the potential minivan driver will find hip and edgy.
More by Edward Niedermeyer
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Yeeew! I don't know if I'm gonna' blow chunks at the 'hipness' - yet more evidence of cross-cultural degradation - or ignore such dreck with a cynical snort. Either way, the numbers may well tell us whether this campaign hits home or not.
I don't get why people hate this ad. While I won't be buying a minivan for years, I like the parody style and how the ad shows that minivans aren't boring, ordinary cars driven by boring, ordinary people.
God that's terrible. Makes me long for 'beaches'. that's so painfully trying hard that it is actually infuriating, which is rare for a commercial (although Toyota seems to have the nack as the 'saved by zero' campaign proved). This production should have called it quits after the smirnoff iced tea campaign. I assume it is the same and I'll bet that the smirnoff video was either shown in the pitch or was the brief. What's next, "dodge, just drive it"? Baaaaaad ad.
This video is hilarious! I no longer refer to Sienna as a Sienna, its the SwaggerWagon. And its pretty effective. The video popped up on all our friends with kids' Facebook pages. The Swaggerwagon has its own Youtube channel and all the vignettes on the Youtube channel are funny in a "Modern Family" sort of way. The family has the right amount of delusion and sarcasm. IF we decide to do a Brangelina and adopt a rainbow of children from around the world, I would consider one where I wouldn't have before.