Toyota Reports Profit. Prepare To Be Surprised

Bertel Schmitt
by Bertel Schmitt

Toyota has published its financials for the 2009 fiscal year that ended on March 31. The matter had been a center of speculations for months. First, a loss was predicted. Then, there were speculations that Toyota would report a slight gain, of $500m. Last weekend, Japan’s Yomiuri newspaper said the gain could be as large as $1.1b . They were all wrong. The official numbers are in. And the numbers are …

In a corporate communiqué, Toyota declared that “net income increased from a loss of 437 billion yen to 209.4 billion yen.” If my currency calculator is not mistaken, then that’s $2.26b, double the wildest speculations.

Also, it’s not EBIT, it’s cool net profit. In accordance with U.S. GAAP. (EBIT was 291.4b yen, or $3.15b.)

The surprising numbers are attributed to cost cuts and recovering auto sales.

Not too surprisingly, sales in the U.S.A., Europe, and “other regions” were down, balanced by strong sales in Japan and “Asia.” Global sales declined 8 percent on the year to 18.95 trillion yen ($205b). Consolidated vehicle sales for the fiscal year totaled 7.24m units, a decrease of 330 thousand units from the last fiscal year.

For the current fiscal year through March 2011, Toyota expects a conservative increase of 1 percent in unit sales, and a net profit of 310 billion yen, that’s $3.14b in today’s dollars. Toyota expects the yen to strengthen more against the dollar, and to fall against a recovering Euro. In their budget, the exchange rate is 90 yen to the U.S. Dollar (currently 92.4), and 125 yen to the Euro (currently 117).

According to The Nikkei [sub], Toyota “has not decided on its dividend payment.” Technically correct. However, Toyota’s press release says that Toyota ”also announced a cash dividend for the full fiscal year of 45 yen per share, to be proposed at the general shareholders’ meeting in June.” That’s the same as last year, and the proposal is unlikely to be shot down.

Toyota is not in a mood to spend their unexpected profits. The Nikkei [sub] says that Akio Toyoda announced that executives will receive a costly haircut. “To show our firm, renewed resolve to improve quality, we will forgo bonus payments for senior managing directors and higher-ranking executives this year, as we did last year,” Toyoda told The Nikkei.

“Representative directors will also return some of their compensation.” Let’s see whether that part of “The Toyota Way” will be copied by a U.S. board of directors.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • ZoomZoom ZoomZoom on May 11, 2010

    I'll buy a Toyota again. And I just recently decided to remove Ford from my buying and airport rental options. The Mike Roe radio and television commercials are stupid, condescending, and just plain annoying. Who the eff is this dude, and why does he strike me as a snake who just slithered off a dealer's lot? Yes, I have taken Ford off my list. I understand that the reason may sound superficial. But I assure you, it's my version of the "broken windows" theory. You see, if they get away with insulting and annoying the viewer/listener in their adverts (which have been going on for months now), then it stands to reason that they will not hesitate to make and sell an equally insulting and annoying product. I will re-assess in a year or three, whenever I decide I'm in the market. But if something happened to my current car, my next one will NOT be a GM, Chrysler, or now... a Ford. Just stop insulting us!

  • Steven Lang Steven Lang on May 11, 2010

    Point taken... and my apologies... On the flip side, an 8% decline is still a very nasty drop and I'm not quite convinced that the recent spate of bad publicity in the US had a minimal impact. In my market there were a slew of Toyotas traded in over the last few months. It's abated a bit for now. But Toyota no longer has the quality crown in the North American market.

  • Calrson Fan Jeff - Agree with what you said. I think currently an EV pick-up could work in a commercial/fleet application. As someone on this site stated, w/current tech. battery vehicles just do not scale well. EBFlex - No one wanted to hate the Cyber Truck more than me but I can't ignore all the new technology and innovative thinking that went into it. There is a lot I like about it. GM, Ford & Ram should incorporate some it's design cues into their ICE trucks.
  • Michael S6 Very confusing if the move is permanent or temporary.
  • Jrhurren Worked in Detroit 18 years, live 20 minutes away. Ren Cen is a gem, but a very terrible design inside. I’m surprised GM stuck it out as long as they did there.
  • Carson D I thought that this was going to be a comparison of BFGoodrich's different truck tires.
  • Tassos Jong-iL North Korea is saving pokemon cards and amibos to buy GM in 10 years, we hope.
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