Subaru Up 48%; Nissan Up 35%; Suzuki Down 23%

Paul Niedermeyer
by Paul Niedermeyer

These three are continuing the trend established some months ago: Subaru strongly outperforming the market; Nissan somewhat ahead of it; and Suzuki trailing it substantially. All Subarus were up except the Tribeca, which is clearly in its fade out period. The Outback was up 133%.

Nissan showed the most balanced increase, with the same increase for both cars (+34%) and trucks (+34%). All the cars did well, with Versa up 44%, Sentra plus 38%, Altima up 23% and Maxima up 25%. The Cube is selling decently at about 2k units per month. Truck sales were also up fairly evenly, with Frontier (+60%) and Rogue (+38%) being two of the stronger models.

Suzuki’s models all swooned, and the story would be a disaster except for the Kizashi, which posted a rip roaring 406 units sold.

Charts follow:

SUBARU

Paul Niedermeyer
Paul Niedermeyer

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  • John Horner John Horner on May 04, 2010

    Suzuki and Mitsubishi are dead in the US. They should give it up already and focus on the opportunities available to them in certain other markets. Suzuki could make more money opening a chain of Suzuki Method music schools than they are making trying to sell cars in the US.

  • GarbageMotorsCo. GarbageMotorsCo. on May 04, 2010

    Suzuki needs to stick with bikes.

  • RHD They are going to crash and burn like Country Garden and Evergrande (the Chinese property behemoths) if they don't fix their problems post-haste.
  • Golden2husky The biggest hurdle for us would be the lack of a good charging network for road tripping as we are at the point in our lives that we will be traveling quite a bit. I'd rather pay more for longer range so the cheaper models would probably not make the cut. Improve the charging infrastructure and I'm certainly going to give one a try. This is more important that a lowish entry price IMHO.
  • Add Lightness I have nothing against paying more to get quality (think Toyota vs Chryco) but hate all the silly, non-mandated 'stuff' that automakers load onto cars based on what non-gearhead focus groups tell them they need to have in a car. I blame focus groups for automatic everything and double drivetrains (AWD) that really never gets used 98% of the time. The other 2% of the time, one goes looking for a place to need it to rationanalize the purchase.
  • Ger65691276 I would never buy an electric car never in my lifetime I will gas is my way of going electric is not green email
  • GregLocock Not as my primary vehicle no, although like all the rich people who are currently subsidised by poor people, I'd buy one as a runabout for town.
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