Subaru 360 Vintage Ads: Cheap, Ugly Ads With Sexy Girl Extolling Cheap, Ugly Cars

Paul Niedermeyer
by Paul Niedermeyer
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Only in 1969: Cheap and crappy production values, mispronounced name of the car you’re selling, which was a cheap and ugly wart. All redeemed by the girl in bell bottoms. Sort of.

If you survived that, don’t miss this longer film extolling the remarkable virtues of Subaru’s 1969 lineup, including the legendary 360 Super Sport (!) with wild racing and crazy over steer footage. Also the pickup, van, and introducing the new FWD Star. Late sixties history is so…scary, especially when you lived through this yourself. (Note: the first minute is very dull, but hang in there, it gets better and better)

Paul Niedermeyer
Paul Niedermeyer

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  • BuzzDog BuzzDog on May 07, 2010

    Some have mentioned Consumer Reports' rating of "Not Acceptable" for the 360 in its April, 1969 issue; I found this pdf of the article at this site. Interestingly, vehicles weighing under 1,000 pounds (450 kg) were exempt from Federal Motor Vehicle Safety Standards of the time. The 360 weighed in at just seven pounds (three kg) below this limit. Thus, no dual braking system, minimum bumper height, headrests, collapsible steering column, effective wipers and defroster or even flat instrument panel knobs. I seem to recall reading that at least one state tried to outlaw the sale and registration of this vehicle. Despite its reputation as a deathtrap, I'd still love to own one to tool around the neighborhood, even after reading about the detailed 1,200-mile break-in ritual described in the Consumer Reports article.

  • Stevenmm Stevenmm on May 29, 2012

    Just to show that any car, regardless of it's virtues (or lack thereof) will find a following, I invite you to take a look at this page from my website... I can assure you that there's nothing like parking a 360 next to a Ferrari at a car show. Guess who draws the bigger crowd? Best, Steve

  • Zipper69 It worked in London, because the center of that city is a medieval layout ON TOP of a Roman layout, both designed for horse drawn traffic.Manhattan's grid and the available public transport options are a different matter.
  • Jkross22 To give a sense of priorities, Oakland has had a 50% jump in car thefts from last year. 40 cars per day are stolen in Oakland. Also in Oakland.... the city has a shortage of 911 operators so if/when you call, you're SOL. That is because they are saying no one is applying to the open 911 jobs. When an audit was recently done, over 1000 applicants applied to the 911 jobs, but no one had contacted them. Any of them. HR still earns the term "human remains". After Xi Xingpeng returned to China from his SF visit, all of the homeless people returned to the streets of San Francisco. They were all magically whisked away for his visit, something our governor was quite proud of doing. Makes you wonder why SF residents can't get that kind of treatment everyday. With all of the big problems solved, CA reps can focus on the real problems in the state.... making those MAGA rural volleyball team buses go all electric no matter whether EV buses make sense or not. And this guy wants to be president.....
  • Kjhkjlhkjhkljh kljhjkhjklhkjh Dear whiny people .. keep a small number of diesel busses. replace the rest .. my god people like sticking poles in their own bike spokes...
  • Canam23 I moved to Los Angeles in 1968 and the air was barely breathable. Thanks to the mandating of pollution controls and the work of the Air Quality Management District, it's 100% better today. When the first pollution targets were set in the 70's, Detroit moaned that it would be impossible to achieve, meanwhile the Japanese sat down and figured out how to do it. As a result of the constant strengthening of the anti pollution laws, our air is much less dangerous for our children. Furthermore, engineering has now created very clean, powerful and efficient engines. So Stellantis, I'm not buying it.
  • Random1 So several of the interboro crossings are cheap: Brooklyn bridge, Manhattan bridge, Madison Ave, Willis/3rd Ave. One or two others I think.$18 is weirdly cheap, but "early bird" all-day parking is easily under $25 at many, if not most, places. That garage is actually on 62nd St, so I might be able to still drive in post-congestion, but I can't imagine they won't jack up that rate when the time comes, they're gonna be over run.