Piston Slap: A Fresh Look at Brand Extensions. Seriously.

Sajeev Mehta
by Sajeev Mehta

John writes:

What do we know about the 1.8L V6 used in the 1990s’ Mazda MX-3 sport coupe? Why such a small engine and where did Mazda get it from/how did they design it and market it in the MX-3?

Sajeev answers:

Piston Slap is not merely a mechanical question/answer series, because any automotive question you’d see on a car forum is fair game. And with that, Mazda’s MX-3: a 2+2 coupe based on sedan chassis, a trick rear suspension, ABS brakes and an 1.8L V6 as an option. The MX-3 offered a more refined style and powertrain goodness to the basic theme of the 1980’s hot hatchbacks: think about the latest BMW 5-series GT crossover versus the relatively crude X5 brother, circa 1999.

I drove one of Mazda’s micro-sized V6’s and it certainly was a sweetheart: a Grand Tourer in the microcar tradition, perhaps? The MX-3 was a good car, but it’ll never get the recognition of its hot-hatch forefathers and sport compact contemporaries. And that shows how car makers over-extend an engine family just like a chassis (GM’s W-body) or a brand (Lincoln Zephyr or Acura RL). And that’s a deadly sin worthy of Paul Niedermeyer’s consideration.

More to the point, the MX-3’s wee-little V6 motor is based on Mazda’s K engine family which offered surprising refinement and impressive torque for a low cost vehicle, especially considering the soft-on-the-bottom four cylinders from other Japanese manufacturers. An enlarged version (2.5L) found its way into the midsized Mazda MX-6 and Ford Probe sport coupes while the supercharged, Miller Cycle V6 in the Mazda Millenia aimed at the near luxury market. Too bad the pricey Millenia was no BMW, and the MX-3 couldn’t go nearly as fast and furious as the Integra.

It’s a shame that this motor didn’t fare better in sales and performance, but I wouldn’t be surprised if Ford’s Duratec V6 adopted many of its design hallmarks. Partly because Ford refused to learn from Mazda’s mistakes: the 3.0L Jaguar X-type was a half-assed tribute to the force-fed Millenia, and the 2.5L Mercury Cougar hatchback took everything right with the MX-3 and still failed miserably. So yes, even greasy bits underhood are designed with corporate-level branding problems in mind, and sometimes pay the price for their ignorance.

(Send your queries to mehta@ttac.com)


Sajeev Mehta
Sajeev Mehta

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  • Mr Carpenter Mr Carpenter on May 27, 2010

    Daewoo had System Porsche develop an inline six in 2.0 and 2.5 litres for transverse front wheel drive applications in about 2002, and this engine was actually sold in a US market Suzuki badged vehicle for awhile, as well as Canadian market Chevrolet Epica cars, I believe they were badged. GMDaewoo never referred to the engine as having been developed by System Porsche, either there must have been some alterations to it before production or GM simply didn't wish to publicize another company's name. Back in the 1980's, System Porsche (not related to the Porsche auto company, but an engineering consulting company) also developed the Heron head inline four cylinder engines and manual transaxles for the SEAT Malaga and Ibiza ranges, which were based upon altered FIAT bodyshells at the time. Then VW bought SEAT and broomed out the "consultant engineered" engines in lieu of VW types.

    • Uncle Mellow Uncle Mellow on May 27, 2010

      Think you'll find that the Porsche Engineering consultancy is indeed closely related to the company that makes the 911.

  • Pauldun170 Pauldun170 on May 27, 2010

    The issue with MX-3 was tough competition in its price range. Though they never seemed to rule spec sheet wars in the US, the K series engines are great engines. Sure other engines made more power but those motors were smooth and sounded awesome. Most of my experience was with the 2.5 in the ProbeGT. I could have gone faster in , but those K motors are the kind of engines where you turn the radio off and find a tunnel to drive through. The 2.5 - 3.0 duratecs are horrid in comparison to the k series in terms of refinement. Running the K's up to redline was smooth and rewarding. Duratecs....not so much.

  • 28-Cars-Later WSJ blurb in Think or Swim:Workers at Volkswagen's Tennessee factory voted to join the United Auto Workers, marking a historic win for the 89- year-old union that is seeking to expand where it has struggled before, with foreign-owned factories in the South.The vote is a breakthrough for the UAW, whose membership has shrunk by about three-quarters since the 1970s, to less than 400,000 workers last year.UAW leaders have hitched their growth ambitions to organizing nonunion auto factories, many of which are in southern states where the Detroit-based labor group has failed several times and antiunion sentiment abounds."People are ready for change," said Kelcey Smith, 48, who has worked in the VW plant's paint shop for about a year, after leaving his job at an Amazon.com warehouse in town. "We look forward to making history and bringing change throughout the entire South."   ...Start the clock on a Chattanooga shutdown.
  • 1995 SC Didn't Chrysler actually offer something with a rearward facing seat and a desk with a typewriter back in the 60s?
  • The Oracle Happy Trails Tadge
  • Kwik_Shift_Pro4X Union fees and corruption. What can go wrong?
  • Lou_BC How about one of those 2 foot wide horizontal speedometers out of the late 60's Ford Galaxie?
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