Incentives Spark Toyota Sales By 24%

by Paul Niedermeyer

Published: May 3rd, 2010

Nothing like igniting sales with the spark of incentives. Toyota appears to be pacing in line with most of the market, posting a 24.4% rise for April. The Toyota brand was up 24%; Lexus jumped 29%. Again reflecting a shift back to more utilities and trucks, cars were up a more modest 18%, light trucks 33%. Toyota cars were paced by the Prius and Corolla, both up 50%, while Camry had to get by with a 10% rise. Even the Avalon got a rise from its refresh, up 36%. On the downside, the Yaris tumbled by 53% and all three Scions were in the red again. In the truck sector, the Rav4 increased by 34% and the long-languishing Tundra showed sign of life with a 45% boost.And the new 4Runner ran with 204% climb. Detailed chart:

Paul Niedermeyer

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Quentin on May 03, 2010

My 2010 4Runner was one of those 4200. 23mpg (observed over 3 tanks) from a V6, 4WD, body on frame SUV with actual offroad capability. Gotta say I'm a very happy customer.

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- Pete Zaitcev on May 04, 2010
  
  I thought about 4Runner, but it's really pricey now. The easiest is 35K, pretty much the price of Pathfinder now.
  
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Quentin on May 04, 2010

Pete - most people on the 4Runner forums are getting them between $2k (no haggle) and $4k (a little legwork) under MSRP. I'm not sure if Nissan is dealing on the Pathfinder, though, so it may be a similar scenario.

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