By on May 3, 2010

Nothing like igniting sales with the spark of incentives. Toyota appears to be pacing in line with most of the market, posting a 24.4% rise for April. The Toyota brand was up 24%; Lexus jumped 29%. Again reflecting a shift back to more utilities and trucks, cars were up a more modest 18%, light trucks 33%. Toyota cars were paced by the Prius and Corolla, both up 50%, while Camry had to get by with a 10% rise. Even the Avalon got a rise from its refresh, up 36%. On the downside, the Yaris tumbled by 53% and all three Scions were in the red again. In the truck sector, the Rav4 increased by 34% and the long-languishing Tundra showed sign of life with a 45% boost.And the new 4Runner ran with 204% climb. Detailed chart:

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