By on May 3, 2010

Nothing like igniting sales with the spark of incentives. Toyota appears to be pacing in line with most of the market, posting a 24.4% rise for April. The Toyota brand was up 24%; Lexus jumped 29%. Again reflecting a shift back to more utilities and trucks, cars were up a more modest 18%, light trucks 33%. Toyota cars were paced by the Prius and Corolla, both up 50%, while Camry had to get by with a 10% rise. Even the Avalon got a rise from its refresh, up 36%. On the downside, the Yaris tumbled by 53% and all three Scions were in the red again. In the truck sector, the Rav4 increased by 34% and the long-languishing Tundra showed sign of life with a 45% boost.And the new 4Runner ran with 204% climb. Detailed chart:

Get the latest TTAC e-Newsletter!

8 Comments on “Incentives Spark Toyota Sales By 24%...”

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • jpolicke: Not sure you want to be splashing around an EV.
  • mcs: ” But even the winners have found themselves wholly dependent upon government-backed. carbon-credit...
  • tankinbeans: Would it be fair to say “Hellcat”ing all the things made me shrug? Is that too old hat. I...
  • Scoutdude: The thing is that they had the Workhorse technology which was supposed to have been out ages ago, but they...
  • golden2husky: I loved my 88 LSC in the burgundy interior/exterior. Quite the step up from the Fury….what ever...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber