Toyota Sales Enjoy Intended Accelleration: Up 41%
Published: April 1st, 2010
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Toyota was determined to get the momentum back in its sales with incentives, and it did the trick. Sales jumped 41% over last year. Both the Toyota brand and Lexus shared the gain equally: Toyota brand up 41%; Lexus up 42%. Those are raw unadjusted numbers, as TTAC prefers. Until I get my calculator humming, the highlights here are adjusted for DSR, which means they are lower than the raw ones: Camry: +35%; Corolla: +28%; Prius: +27%; Venza: +36%; Rav4: +108%; Highlander: +113%; 4Runner: +140%. Just like the good old days!
Lexus’ ES 350 was up 15%; the RX up 26%. Full chart after the jump:
More by Paul Niedermeyer
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What? No comment about the turd Scion left on the sidewalk.
Seems like the biggest gains are in models less associated with the UIA scandal. Particularly trucks and SUV's. Toyota's car sales really didn't do that well in comparison. Which might be an industry trend, or might have to do with bad press going mostly against the Corolla, Camry and Prius.