By on April 19, 2010

No, the boys of the blue oval didn’t win any new J.D. Power kudos (yet.)

But the relatively obscure RDA Group of Bloomfield Hills, Mich. says Ford has the highest customer satisfaction among all major automakers. This according to Ford’s latest press release. Eighty-four percent of customers who purchased a 2010 model-year Ford, Lincoln and Mercury cars and trucks are satisfied with the quality of their vehicle, says the study.

Interesting: The study shows that Ford had the lowest number of “things gone wrong” among all full-line manufacturers in the first three months of ownership. Owners of 2010 model Ford, Lincoln and Mercury owners reported 1,107 TGWs per 1,000 vehicles. With those odds you are pretty much assured of a TGW with purchase. If this makes Ford the leader, then we want to see the TGWs of the other brands.

In case you are looking for RDA on Wikipedia, don’t. You get sundry choices, from Recommended Dietary Allowance all the way to Riding for the Disabled Association, but you won’t find one for a market research firm by that name. Knowing Wikipedia, 10 minutes after I have posted this, you will.

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11 Comments on “Survey Says: Customers Heart Ford The Mostest...”

  • avatar

    From my old days in the auto industry I have a clear memory that TGW data was always over 1 per vehicle on average, for all brands and manufacturers.

  • avatar

    “Although Ford pays for the study, the results often measure similar customer responses of the closely watched study on new-car quality by J.D. Power and Associates.”

    “It conducts similar research for other automakers, and its findings have historically mirrored the results of research by J.D. Power and Associates, Consumer Reports and others.”

    Honda was second and GM was third btw.

  • avatar

    Meanwhile, 84% of owners of a Ford bought between 1990 and 2005 were unsatisfied with the quality of their vehicle.

    It’s amazing how Ford cleaned itself up starting around 2008 — it’s like a completely different company.

    • 0 avatar

      mdmadph – it started even before 2008. I bought a 2005 Focus for my wife, and it has had one fairly minor warranty issue, which seems to be par for everyone I know that has a 2004 or later Focus or Escape.

      I honestly believe that Bill Ford is behind this; Alan Mullaly was the “heavy” brought in to ensure that Bill Ford’s program wasn’t sabotaged by the Ford family or the old school executives/bureaucracy. It had it’s beginnings not long after WCF II was named head of the company, but he couldn’t force management to buy into the One Ford program. It was only after Mullaly was hired that real change seemed to infect management and executive levels at Ford, similar in fact, to what seems to be happening at GM under Whiteacre. The results at GM should start appearing in the vehicles and warranty issues in about two years, IMHO.

    • 0 avatar

      2006 Focus SES 2.0 ATM with the GFX package. Alterntor pooched after 30 days, Drivers airbag replaced 6 months later, fuel pump pooched after 1 year (apparently it was common with the earlier models) rear cut-blade suspension was soft, noisy and saggy after 25,000km of driving (only my 110 lb wife and 6 year old daughter) ever rode in it.

      I didn’t really mind the car even after all of these problems/issues. It was fun to drive, not bad on gas (but not as good as my moms Corolla). But it was cheap to lease and throw back to Ford.

      The problem I have with Ford is how long they keep the same powertrain in cars and call them new.

      Escape virtually looks the same as it did when it first came out in 2001 same engine, finally added a 6-speed and more content.

      Ranger – this thing hasn’t seen a redesign since my kid was born, outdated powertrain, styling, yeesh!!

      Mustang – How do you call it new in 2010 when you release the body redesign one year and then the powertrain the next year? Still you can tell there isn’t a big budget for R&D at Ford.

      Fusion – very nice car and good competitor to the Camry or Accord but really who’s kidding who, isn’t this based off the old Mazda6 platform? What’s Ford going to do without the sporty’ness of Mazda, the saftey of Volvo and the attempt at Luxury from Jag?

    • 0 avatar


      The 2001 Escape started out with a 2.3L 127hp engine. The 2010 has a 2.5L 171hp engine.

      I’ve driven both (own one), and the difference is like night and day. Hardly the “same engine.” ;)

    • 0 avatar

      They may have FINALLY changed the 4 cylinder after 9 model years but do you mind telling us the night and day difference between the V6 they use?

      And you just proved my point 2001 2.3 4cyl – 2010 2.5 4 cyl wouldn’t you call that hanging on to a powertrain far too long???

  • avatar

    Drive a 2004 Focus and no warranty work performed on the car – no repairs/replacements other than windshield wipers, oil changes etc

  • avatar

    Knowing my tax dollars weren’t wasted propping up a failed and bankrupt company buys a lot of goodwill, in my book. Enough that my next car will almost certainly be a Ford — and definitely not a GM or Fiasler.

  • avatar

    98, 2002, 2005 F150’s & 2007 Fusion 0 warranty repairs

    99 F150 & 2010 Mustang 1 warranty repair each

  • avatar

    TGW I can relate to. Satisfaction with reliability is a different animal. While it will track with reliability, it also includes a subjective component and permits feelings about other aspects of the vehicle to affect responses. Like how the car drives? Then a small problem or two might seem okay, and you’re still “satisfied.”

    Expectations also play a large role. If you expected many problems, you’ll be quite satisfied if you only have two. Expect zero, and you’ll be dissatisfied with the same two.

    I wonder who else they consider a “full line manufacturer.” GM, Chrysler, Toyota, and Nissan? No one else offers a large pickup.

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