By on April 1, 2010

Dang! Daimler thinks of “moving several key divisions from Berlin to its headquarters in Stuttgart to cut costs,” reports Bloomberg. There goes another source of inside intelligence: One just had to hang out at the bar of the Hyatt next to the Daimler Quartier at the Potsdamer Platz, and when there was absolutely no info to be written for TTAC, a few drinks later, we had some. The flip charts in the conference rooms of the Hyatt also were fertile grounds: They always forgot to remove their scribblings. Where will we get future sales strategies from now on? Ah, the good old times ….

With great fanfare, Daimler had moved into the Daimler Quartier opened in 1998, Sony followed across the street in 2000 into the sprawling complex, designed by star architect Helmut Jahn. In 2007, Sony and Daimler put the real estate up for sale. Duh. Everybody had thought they would move their headquarters to Germany’s re-united capital. Wrong …

Instead, there are news from Berlin that a Korean government fund has bought the buildings. Who knows, once Daimler is done moving their 2000 people to Stuttgart, maybe Hyundai will move in. Guys: Destroy the flip charts when you move.

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5 Comments on “Daimler Evacuates Germany’s Capital...”

  • avatar


    Because Americans use a different spelling, capitol, to refer to Congress and our state legislatures, our seats of government, when I read the headline I first thought you meant that Daimler was moving money out of Germany.

    • 0 avatar

      Bertel used the correct word, unless Daimler is vacating the Reichstag. Capitol = the building that the Congress or legislature uses. The city it resides in is the capital, which in this case is Berlin.

      I’m very impressed at how skillfully Bertel uses nuances of the English language. I gotta think that he must be impossibly witty in German. I look forward to another Autobiography posting one of these days…

    • 0 avatar

      Congratulations! Finally, Ronnie is getting double entendres …

  • avatar

    Good idea. They should keep the bribery division in Berlin, however, for practical reasons.

  • avatar
    Tricky Dicky

    I loved the joke as in, “Daimler is unintentionally stripping value out of the heart of Germany”. I always preferred staying in the Berlin Ritz Bertel…. you know, back in the days when we used to make actual money.

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