CAFE For Free

Bertel Schmitt
by Bertel Schmitt

On April 1, new federal fuel economy CAFE standards went into effect. By 2016, new cars should get 35 mpg or thereabouts. The true number remains an exercise in abstract algebra. Says Consumer Reports: “The new standards require different fuel economy averages for each manufacturer and for each type of vehicle (such as small, midsized, and large sedans or SUVs).” There are plenty of loopholes and offsets. Extra credit for cars that take E85 Ethanol, for instance. And here is another huge loophole:

“The first 200,000 fuel-cell, plug-in hybrid, or pure electric cars will count as causing zero grams of CO2 emissions,” writes Edmunds. That’s 200,000 per manufacturer. Carmakers that build more than 25,000 such vehicles in 2012 will receive an even loftier ceiling of 300,000. Once the 200,000 or 300,000 car allotment is used up, the smokestack emissions of power plants must be taken into consideration. The EPA is currently at a loss when it comes to putting a true CO2 figure on the power created to charge your car, but they are unconcerned. They expect the allotment to last for a long time.

Thanks to the EPA algebra, supposedly zero emission cars ( which would immediately called illegal in the UK) can be used as a momentous offset that enables the automaker to go on and continue selling fuel oinkers. Come on: Unless all power is created by windmills or water turbines, negating the emissions of power plants is and remains a con game. Consider yourself conned.

According to Reuters, “the Obama administration said the initial rating was an incentive to produce electric vehicles, but automakers like General Motors Co, Ford Motor Co, and Chrysler had pushed for an unlimited zero rating.” Honda even suggested that fuel-cell vehicles, such as its Clarity model, should count as 16 zero-emission cars. Boys, listen to the EPA, it will be a while until the 200K or 300K allotment is used up. And push comes to shove, things can always be relegislated.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Reclusive_in_nature Reclusive_in_nature on Apr 03, 2010

    For those of you complaining about politicians not being "brave" enough to put a tax on something the majority doesn't want a tax on, I'm pretty sure that was our forefathers intent. Liberty isn't so much about having freedom, but politicians being scared shitless of what would happen if they tried imposing their idea of 'the common good' on a majority that doesn't want it. Call me, and all those like me, all the names you want (after all isn't that what the internet is for: calling people names while hiding behind a computer?), but that will always be the way it is here in this GREAT (I always think so anway) country.

  • Niky Niky on Apr 04, 2010

    @reclusive_in_nature: Actually... it's entirely possible to do this. You can have a "power mode" activated by a dashboard switch, and you will only have to test economy in "standard mode". It's likely the Prius was tested for the EPA in "standard mode" instead of "eco-mode" or "ev-mode", both of which can make a total hash of the stated EPA numbers. As for the credits? 300k? So if I sell one electric vehicle per year for the next 300,000 years, I get a "get out of jail free" card in terms of emissions till then? Sweet.

  • AMcA My theory is that that when the Big 3 gave away the store to the UAW in the last contract, there was a side deal in which the UAW promised to go after the non-organized transplant plants. Even the UAW understands that if the wage differential gets too high it's gonna kill the golden goose.
  • MKizzy Why else does range matter? Because in the EV advocate's dream scenario of a post-ICE future, the average multi-car household will find itself with more EVs in their garages and driveways than places to plug them in or the capacity to charge then all at once without significant electrical upgrades. Unless each vehicle has enough range to allow for multiple days without plugging in, fighting over charging access in multi-EV households will be right up there with finances for causes of domestic strife.
  • 28-Cars-Later WSJ blurb in Think or Swim:Workers at Volkswagen's Tennessee factory voted to join the United Auto Workers, marking a historic win for the 89- year-old union that is seeking to expand where it has struggled before, with foreign-owned factories in the South.The vote is a breakthrough for the UAW, whose membership has shrunk by about three-quarters since the 1970s, to less than 400,000 workers last year.UAW leaders have hitched their growth ambitions to organizing nonunion auto factories, many of which are in southern states where the Detroit-based labor group has failed several times and antiunion sentiment abounds."People are ready for change," said Kelcey Smith, 48, who has worked in the VW plant's paint shop for about a year, after leaving his job at an Amazon.com warehouse in town. "We look forward to making history and bringing change throughout the entire South."&nbsp;&nbsp;&nbsp;...Start the clock on a Chattanooga shutdown.
  • 1995 SC Didn't Chrysler actually offer something with a rearward facing seat and a desk with a typewriter back in the 60s?
  • The Oracle Happy Trails Tadge
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