TTAC Sends You 2.5 Million Thanks

Bertel Schmitt
by Bertel Schmitt

Ed Niedermeyer is probably too humble to say it, so it’s left for me to say: TTAC has been doing exceptionally well over the last few months. Thank you.

Yesterday was another record day: 122,000 views. Thank you, Jack Baruth for having written the 2011 Mustang review. It pulled in readers in droves. (Today’s Mustang GT review is developing into another scorcher. And thank you, Ford, for making the cars available.) Thank you, Paul, for writing another classic curbside classic about the Honda Prelude, and about the illicit substances you had sworn to keep away from your son. Thank you, Paul, for writing the runner-up traffic generator, about Honda’s high-revving, mid-engined whacky pick-up.

As you see, the most read topics on Thetruthaboutcars.com are as eclectic as our readers. Which brings me to the secret of TTAC’s success:

You.

You, the Best & Brightest come back, again, and again, and again. It’s not Google that brings us the most traffic, not the many links in other blogs that, well, get inspired by our stories. Most of our readers check in every day, sometimes several times a day to see what’s going on, and to keep the lively – and sometimes controversial – discussions going. Thank you.

Last November, we had 1.5m views a month. This March, we had a million more with 2.5m views (and March has still a few hours to go.)

Thank you. You make us strong. And you make us proud.

You may also have noticed that advertising is back in a big way. Be proud of it. The way the Internet works, a lot of advertising on a site is a sign of a lot of success. Nobody makes a lot of money with TTAC, but the advertising money generated helps us create even better content for even more visits by even more of our Best & Brightest.

Thank you, dankeschön, merci beaucoup,xie xie,domo arigatou, kiitos, momapsumnida, molto grazie, etc. Thank you for being where you are: Here, at Thetruthaboutcars,com


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Ronnie Schreiber Ronnie Schreiber on Mar 31, 2010
    You may also have noticed that advertising is back in a big way. Be proud of it. The way the Internet works, a lot of advertising on a site is a sign of a lot of success. Nobody makes a lot of money with TTAC, but the advertising money generated helps us create even better content for even more visits by even more of our Best & Brightest. Yes, the ad revenue is much appreciated by the contributors. That period when the corporate overlords cut the editorial budget kinda sucked. Now if we can only get the overlords to speed up their checkwriting, things would be copacetic. BTW, it'd probably be a nice token of gratitude if the Best & Brightest threw some clicks at Farago's new site, The Truth About Guns. Disclaimer: Robert ran a story I wrote about an orthodox Jewish gun dealer in Nashville.
  • FromBrazil FromBrazil on Apr 02, 2010

    De nada, de nada. Obrigado a vocês!

  • Honda1 More disposable junk from Hyundai.
  • Analoggrotto The ORDER BOOKS in Australia have netted 300% above projection. Australia is so awesome and they are embracing the Telluride DIesel to overtake the Prado. Pentagon data, and eATPs rule the discussion, bar none. Toyota fans can go home with their sorry little turbo 4 cylinder.
  • Analoggrotto Such a loving artful tribute to TTAC's greatest godfather is much welcomed. There's a new and better PORSCHE and they are from SOUTH KOREA baby! After years of Japanese oppression, SOUTH KOREA is the TIGER of the Far EAST. We just need a modern day James Dean and that would be Rhys Millen!
  • Groza George Our roads and bridges are crumbling and increasing vehicle weight will only make bridges crumble faster. We need more infrastructure work.
  • Wolfwagen Pennsylvania - Two long straights, 1 medium straight, 1 super short straight and a bunch of curves all on one end
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