Tata's Busy Week

Ronnie Schreiber
by Ronnie Schreiber
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tata s busy week

Last week was an eventful one for Tata Motors. First, Daimler announced that it had completed selling off its 5.34% stake in the Indian automaker, for USD $422 million. Investors including Citibank and Tata Sons, the largest current Tata Motors stockholder, acquired the shares. Daimler explained the move by saying that it is now well enough established in India in terms of passenger and commercial vehicles, to no longer need an equity share in a local company. Daimler already builds CVs in Pune and its new CV plant in Chennai will go online in 2012. Daimler and Tata have a relationship that dates to 1954, when Tata started assembling Mercedes-Benz trucks. The two companies started local assembly of M-B cars in 1994 under the Telco joint venture.

Later, Tata Motors Group announced that global unit sales increased 59% in February 2010 over last February’s sales. TMG includes commercial vehicles made by Tata, Tata Daewoo and Hispano Carrocera, along with Tata, Jaguar and Land Rover passenger vehicles. Cumulative sales for the fiscal year were also up 17%. Commercial vehicles led the way with a 70% spurt. Total vehicles delivered were a hair shy of 90,000. All three passenger vehicle operations, Tata, Jaguar and Land Rover booked solid y-t-y increases over the bottomed out Feb. ’09 sales, 60%, 55%, and 62% respectively.

The Indian government, at a ceremony attended by Railway Minister Mamata Banerjee, inaugurated the opening of a number of rail hubs intended to serve the growing Indian auto industry. The first train to arrive at the automobile logistics center in Shalimar, Bengal was loaded with Tatas and Marutis, with Tata Nanos being the most numerous, followed by the Tata Ace micro CV. Ironically, most of those Nanos shipped to Bengal were originally going to be built there, but it was Mamata Banerjee, herself a Bengali politician, who organized displaced farmers to demonstrate against the almost completed Nano plant in Singur. Tata CEO Ratan Tata responded by moving the unit to Sanand in Gujarat state. That plant is not yet in production, so the Nanos arriving in Bengal were assembled at Tata’s Pantnagar factory in Uttarakhand.

Coming on the heels of all that good news, CRISIL, India’s leading credit rating agency, has raised Tata Motors’ short term debt rating to A+, primarily on the strength of cost reductions and new product introductions at Jaguar Land Rover. CRISIL stressed that JLR’s fortunes are critical to Tata Motors’ financial standing.

All good news must come to an end, though. Increases in commodity prices as the global economy starts to recover, along with more expensive tires and taxes, will mean that the world’s cheapest car, the Nano, will not be able to hold the 100,000 rupee mark much longer. In the past year, steel has gone up 25%, and increased demand for other metals like copper and aluminum as well as petroleum based plastics has driven costs up on virtually everything that goes into making a car. So far 26,000 Nanos have been delivered, and Tata says that it will guarantee the original $2,200 price for the first 100,000 customers.

How many buyers will opt for the stripper Nano is unclear, since right now the almost twice as expensive (172,360 – 185,375 rupees) Nano LX is selling better than the base Nano. When Tata starts taking more orders in Q4 2010, expect to see the LX go up to 200,000 rupees (USD $4,400) and the base car to be priced @ 130,000 Rs.

Ronnie Schreiber
Ronnie Schreiber

Ronnie Schreiber edits Cars In Depth, the original 3D car site.

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  • Snabster Snabster on Mar 16, 2010

    The rail hub is really needed. Trucking is expensive in India, and the car-delivery trucks are enormous -- about the size of a US semi -- and I really don't know how they manage to make it down the road.

    • See 1 previous
    • Bertel Schmitt Bertel Schmitt on Mar 16, 2010

      I am moved to tears. Steel prices are going up? Grab a steel price chart. You’ll see that steel had crashed in fall ’08, and that it is barely recovering. Through most of fall of ’09, steel was higher than now. When the Nano was announced in ’08, steel prices were absolutely ridiculous. Did anyone complain? Actually, low steel prices are Tata’s biggest problem: Tata is first and foremost a steel manufacturer. Not the best business to be in since late 2008. The truth is, Tata continues to have problems making the car. A few weeks ago, 203,000 Nanos had been ordered, but only 21,500 were delivered. By the end of 2010, Tata hopes to reach the 100,000 Nanos delivered mark. What’s wrong with that picture? Meanwhile, next door in China, Chery sold more than 500,000 of their QQ in 2009. They have no problem making (or shipping) them. My guess is Tata is losing at least $1,000 on each $2,200 Nano they sell, and that's the reason why they are reluctant to sell it.

  • Analoggrotto Buyers are skipping these in droves and heading down to sign the golden paperwork for a new Telluride. ATPs speak volumes and we have 'em. Our customers are telling us that we offer Mercedes quality for a better deal, and our suite of luxury features rivals any luxury automaker. Insult me all you want, but AVMs, DSDs and BSODs tell the truth.
  • Ted Lulis The Exodus from California is mind-boggling. No surprise from the rectum of the country
  • Mr Imperial Seeing the adjusted-for-inflation amount always makes me sick, I can't believe how much it has gone up in my 40-some-odd trips around the sun. Still fondly remember seeing these and Ford Explorers everywhere.
  • Kyl65759578 👋
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