U.S.A. In January: Crawling Back To Life
Complete numbers for U.S. January 2010 light vehicle sales are pretty much in (subject to change.) They look mildly promising. Overall, Automotive News [sub] records a gain of 6 percent over January 2009 so far. Here are the sales reported:
BMW +8 percent
See Ed & Paul’s reviews of the individual brands.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Toyota -16%? I wonder why that would be?
I bet the February and March numbers will look even rosier comparing to February and March '09 when it looked like the world as we knew it was coming to an end.
Maserati up 5%. I'm betting that means they sold 21 cars last month vs. 20 in January 2009. Any takers?
The pain train keeps a rollin' over at Chrysler. The only possible good spin that might come from this is that their fleet sales are tiny and insignificant, and that's why they're still suffering.