The Strife Of Reilly: Berlin Abandons Opel

Bertel Schmitt
by Bertel Schmitt
Every evening and every morning, and times in-between, Nick Reilly wonders why he exchanged his cushy job as Shanghai-based chief of GM’s international operations with the purgatory of heading Opel in Rüsselsheim. This Tuesday morning, he woke up to more news from hell:An unholy alliance of the center-right German government and the supposedly left-leaning unions told him that his turn-around plan for Opel is rotten, and if GM doesn’t cough up €1.65b, there won’t be a cent in government money.After the EU in Brussels had refused last week to touch the hot potato Opel, and after Opel’s own auditors had betrayed their client, the German government convened its “Bürgschaftsausschuss” (loan guarantee committee) on Monday. It was quickly resolved that the committee doesn’t like Reilly’s plan at all. The assembly found “a number of open questions and concerns” in the concept, reports Germany’s Börsen-Zeitung [sub]. The two biggest questions, according to Germany’s Handelsblatt:Has Opel been in difficulties before the financial crisis hit in 2008? If the answer is “ja,” then this implies a “nein” for government money. The law that governs the “Deutschlandfonds” requires that a company had to be healthy before September 2008, when Lehmann Brothers triggered the money malaise mondiale. If the applicant was already sick, then life support must be denied. Them’s the rules.On the outside chance that Opel is diagnosed free of any pre-existing medical conditions, then there remains the “fundamental question regarding the adequacy of the shareholder contribution,” as the carefully crafted minutes of the loan guarantee committee meeting read.Translation of the stilted language: Opel’s sole shareholder, GM, has to come up with an adequate share of the bail-out money. Adequate being at least half of the total of the €3.3b necessary to keep the lights on at Opel. Message from Berlin to Detroit: ”Send €1.65b, and we’ll talk.”Reilly’s argument that Opel is a European company, and GM’s cash belongs to the American taxpayer, does not get much sympathy in Berlin. “No money, no honey” as the saying goes in Reilly’s former residence in Shanghai.Opel’s unions are in rare agreement with Berlin. “GM hasn’t sold Opel. Therefore, GM needs to invest considerably more into Opel,” said Opel Works Council leader Klaus Franz in Rüsselsheim. He also thinks €1.65b from GM would be about right.In the meantime, Das Autohaus reports that EU competition-commissar Joaquín Almunia, the man with the dislike for hot potatoes, has sent a letter to all European countries with Opel plants, and admonished them to stick to the strict EU rules. In other words: No unilateral help for Opel, unanimous consent or nothing. With the biggest donor nation being tight-fisted, to the applause of the unions, it increasingly looks like nothing.Nick Reilly’s flash-backs of the good life in Shanghai will only increase: “I could be the king of the world’s largest car market. Two million GMs this year in China. The government loves you. Unions? What unions? Why did I leave for this hell-hole Rüsselsheim? Why?”
Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Robert Schwartz Robert Schwartz on Feb 23, 2010

    €1 = ~$1.35, therefore, €1.65B = ~ $2.2B. Billion dollars should be written G$, where G stands for giga or 10e9 and billion euros should be G€.

  • Pleiter Pleiter on Feb 23, 2010

    Why do the small-car platforms HAVE to be developed in Europe, do these developments make their way to the US ? Is all of this solely about the Cruze ?

  • Sobhuza Trooper That Dave Thomas fella sounds like the kind of twit who is oh-so-quick to tell us how easy and fun the bus is for any and all of your personal transportation needs. The time to get to and from the bus stop is never a concern. The time waiting for the bus is never a concern. The time waiting for a connection (if there is one) is never a concern. The weather is never a concern. Whatever you might be carrying or intend to purchase is never a concern. Nope, Boo Cars! Yeah Buses! Buses rule!Needless to say, these twits don't actual take the damn bus.
  • MaintenanceCosts Nobody here seems to acknowledge that there are multiple use cases for cars.Some people spend all their time driving all over the country and need every mile and minute of time savings. ICE cars are better for them right now.Some people only drive locally and fly when they travel. For them, there's probably a range number that works, and they don't really need more. For the uses for which we use our EV, that would be around 150 miles. The other thing about a low range requirement is it can make 120V charging viable. If you don't drive more than an average of about 40 miles/day, you can probably get enough electrons through a wall outlet. We spent over two years charging our Bolt only through 120V, while our house was getting rebuilt, and never had an issue.Those are extremes. There are all sorts of use cases in between, which probably represent the majority of drivers. For some users, what's needed is more range. But I think for most users, what's needed is better charging. Retrofit apartment garages like Tim's with 240V outlets at every spot. Install more L3 chargers in supermarket parking lots and alongside gas stations. Make chargers that work like Tesla Superchargers as ubiquitous as gas stations, and EV charging will not be an issue for most users.
  • MaintenanceCosts I don't have an opinion on whether any one plant unionizing is the right answer, but the employees sure need to have the right to organize. Unions or the credible threat of unionization are the only thing, history has proven, that can keep employers honest. Without it, we've seen over and over, the employers have complete power over the workers and feel free to exploit the workers however they see fit. (And don't tell me "oh, the workers can just leave" - in an oligopolistic industry, working conditions quickly converge, and there's not another employer right around the corner.)
  • Kjhkjlhkjhkljh kljhjkhjklhkjh [h3]Wake me up when it is a 1989 635Csi with a M88/3[/h3]
  • BrandX "I can charge using the 240V outlets, sure, but it’s slow."No it's not. That's what all home chargers use - 240V.
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