The Eternal Quest To Explain The Unknown

Bertel Schmitt
by Bertel Schmitt

A quiet Sunday. Time to fire up Google and put in “ Toyota AND [cause OR reason].” We come up with ample explanations why Toyota is not called Toyoda. Or why Peiping turned into Peking, and then into Beijing. What about the causes of sudden acceleration? Let’s see what we find. (If you have other things to do on a Sunday: We find a lot of questions and no answers.)

ABC News, 11/25/2009: “However, safety expert Sean Kane said the recall doesn’t address hundreds of runaway Toyota cases he has uncovered where owners insist floor mats cannot be blamed. “What concerns me is that this recall still doesn’t get to the root cause of the non-floor mat sudden acceleration cases,” said Kane, who heads the firm Safety Research & Strategies. Overall, the firm says it discovered over 2,000 Toyota sudden acceleration cases involving 16 deaths and 243 injuries. An ABC News investigation revealed that many Toyota owners are in rebellion and have refused to accept the company’s explanation for their sudden acceleration incidents. “

Reuters 2/1/2002: “The National Highway Traffic Safety Administration (NHTSA) reviewed the automaker’s plan to install new parts in existing accelerator systems or replace them entirely. “Toyota has announced its remedy and based on its current knowledge, NHTSA has no reason to challenge this remedy,” the agency said in a statement. No deaths or injuries are suspected in cases of sticking pedals, the government said.”

Injury Law Blog & News, 2/23/2010: „Of the 2,000 complaints of sudden acceleration, just 5 percent blamed a sticking gas pedal. No government investigation of sudden-acceleration problems in Toyota vehicles has identified a sticking pedal as a potential cause.”

Toyota’s Pedal Recall FAQ, undated: “The issue involves a friction device in the pedal designed to provide the proper “feel” by adding resistance and making the pedal steady and stable. This friction device includes a “shoe” that rubs against an adjoining surface during normal pedal operation. Due to the materials used, wear and environmental conditions, these surfaces may, over time, begin to stick and release instead of operating smoothly.”

Carquestions.com 1/30/2010: Drops Toyota pedal in bucket of ice water, bakes it, finds no fault. Issues a call to send in pictures or videos of faulty pedal: “How is it that we cannot get a picture of one of these pedals with so many people complaining? It just doesn’t make sense.”

Techxplore.com 2/18/2010: “Mechanical failure is easier and more transparent to diagnose than an electronic problem. The average garage mechanic might miss out checking the computer micro-processing failures. Service centers usually replace the whole defective unit without some serious investigation on the cause. The management, dealers and mechanics have difficulty in diagnosing rare unpredictable failure in their electronics. The average driver does not really know also the exact problem when their cars computer or electronic gadget malfunctions. It’s hard to check wiring failures, damaged circuit boards and programming in modern cars. Thus, proving that Toyota recall as due to faulty electronics and auto computer system failure might be a difficult task.”

Ron Hart in the Walton Sun, 2/27/02: “ Congress dragged Toyota, kicking and bowing, to Washington to testify in one of the indignant show trials they so love. I wish they would subpoena themselves and bring Congress before a Senate hearing, under oath and under the hot lights of TV cameras. Then we might get to the roots of most problems in America: Too much government intervention, confusing rules, and second-guessing politicians.”

The Korea Herald, 2/13/2010: “Many observers suspect something other than safety concerns behind the harsh response of the United States to Toyota’s recall. To former Kia Motors chairman Kim Sun-hong, the U.S. reaction to the Toyota problem is an act of “killing the chickens to scare the monkeys.” This Chinese proverb illustrates the cruel yet effective tactic of killing one to tame a hundred: As monkeys misbehave in the treetops, annoyed humans violently kill chickens in front of the monkeys. From fear, the monkeys get silent and tamed. Some even fall out of the trees.”

Charlie Rossiter in Associatedcontent.com 2/07/2010: “Now, with the tragedies around the Toyota sudden-acceleration problem, I am reminded once again of how limited driver’s education is for preparing people to drive. It breaks my heart to think that most, if not all, of the tragic deaths that have occurred because of sudden unexpected acceleration could have been avoided if the drivers had only known that putting a car in neutral means that a stuck accelerator can do nothing but race the engine—it can’t accelerate the car. Knowing that simple fact and acting upon it could have saved their lives. It makes me wonder how many people know what to do if their brakes fail. I doubt that many youngsters coming out of drivers ed classes realize that if they shift to a lower gear, even with an automatic transmission, they can slow the car. Would they think to gently try the emergency?“

CNN Money, 2/26/2010: “Up until last month, you’d think there was no need to worry about angering the Japanese. But now that our best and brightest in Congress have done a wonderful job of verbally undressing the CEO of Toyota Motor in front of the entire world, are we biting the other hand that feeds us? ‘We have to be the dumbest borrower around. It’s pretty remarkable. We don’t want to alienate Japan,’ said Haag Sherman, managing director with Salient Partners, an investment firm in Houston. Japan held approximately $768.8 billion in U.S. Treasurys as of December and China owned $755.4 billion. Those numbers were just released last week. ‘$750 million times 2 is a much bigger problem than $750 million times 1,’ said Keith McCullough, CEO and founder of New Haven, Conn.-based investment research firm Hedgeye Risk Management, about the possibility of our two biggest creditors losing interest in our debt. ‘It won’t matter if Bernanke doesn’t want to raise rates. The market may do it for him.’”

Norfolk Daily News, 2/4/2010: “Wrecks involving old cars are a lot like wrecks involving any newly recalled Toyota: far more often than not, the cause is not mechanical. The cause is the driver, and there’s no recall procedure for that.”

Reader totothedog in the (usually heavily redacted) comments section of China Daily, 2/9/2010: “Toyota Pedals Cause Power Cut at Santander. The Spanish bank has bought a string of Poodleville banks in recent months, similar to the way Icelandic banks bought Poodleville’s high street retailers. As a result, Santander which is probably on the same terrorist list as Iceland, has had several computer and power failures in the poodle state. Strangely, no such power cuts occur in Spain. The recurring faults have been traced to pedals installed in the power station which are identical to those used in Toyota cars.”

US Recall News, 2/3/2002: “Toyota recall: Four different causes. So which is it?“

Wikipedia, undated: “The 5 Whys is a question-asking method used to explore the cause/effect relationships underlying a particular problem. Ultimately, the goal of applying the 5 Whys method is to determine a root cause of a defect or problem.”

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Jkross22 Sure, but it depends on the price. All EVs cost too much and I'm talking about all costs. Depreciation, lack of public/available/reliable charging, concerns about repairability (H/K). Look at the battering the Mercedes and Ford EV's are taking on depreciation. As another site mentioned in the last few days, cars aren't supposed to depreciate by 40-50% in a year or 2.
  • Jkross22 Ford already has an affordable EV. 2 year old Mach-E's are extraordinarily affordable.
  • Lou_BC How does the lower case "armada" differ from the upper case "Armada"?
  • TMA1 Question no one asked: "What anonymous blob with ugly wheels will the Chinese market like?"BMW designers: "Here's your new 4-series."see also: Lincoln Nautilus
  • Ivor Honda with Toyota engine and powertrain would be the perfect choice..we need to dump the turbos n cut. 😀
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