Red Light Camera Giant Redflex Loses $8 Million From Opposition

The Newspaper
by The Newspaper

The number one speed camera and red light camera operator in the US today reported that its profits plunged by 32 percent in the first half of fiscal 2010, due in large measure to rising public discontent with automated enforcement. Redflex Traffic Systems told Australian shareholders that after adjusting for exchange rates, the company lost A$8 million, primarily as a result of citizen activists taking action against photo enforcement.

“The business, particularly in the US, has become more difficult over recent years, and the results reflect the influence of a range of adverse issues and circumstances on the business, including… the rise of opposition from various groups opposed to photo enforcement, resulting in challenges to programs through citizen initiated referenda,” a company statement explained. “A state wide ballot initiative [in Arizona] could result in negative impact.”

To date, citizen groups nationwide have succeeded in putting the question of photo enforcement on the ballot in nine cities. All nine voted to ban automated ticketing, with margins as high as 86 percent against the cameras ( view list of cities). The largest citizen-led revolt so far is happening in the state of Arizona where the group CameraFraud.com has used a continual stream of protests, a Facebook page and other techniques to educate drivers that citations mailed from the program could be thrown away, unpaid. Only personally served notices are valid in the state. Redflex reported that the Arizona program so far has lost $4.9 million.

“Citation payment rates remain low due to the inability to achieve acceptable payment rates from violators,” the company explained. “Our push to reform the laws governing traffic enforcement with the Arizona Legislature and with the Arizona Supreme Court makes 2010 a critical year for our Company in Arizona…. Once corrective legislation is passed payment rates are expected to rise to the average historical payments rates typical for the Arizona business model.”

Discontent with photo ticketing has spread nationwide as politicians fear they may lose their jobs if they are responsible for bringing cameras into their community, although Redflex suggests the recession may also play a role.

“The rate of new contract signings has clearly decreased since a year ago,” Redflex admitted. “It is not clear at this stage whether this is driven by the economic environment, by the level of opposition, or by a slowdown in the rate of growth in the industry as a whole.”

A number of cities that use Redflex or a competitor have dropped the use of automated ticketing machines entirely in California over the past few years, including Compton, El Monte, Fairfield, Maywood, Moreno Valley, Redlands, Roseville, San Jose photo radar and Upland. Loma Linda is waiting to drop Redflex. Other states are following California’s lead as Avondale, Arizona; Schaumburg, Illinois as well as Brunswick and Dalton, Georgia also canceled their programs.

“As has been experienced over prior years, there is no guarantee that all contracts will be renewed at completion of their base contract term,” a Redflex statement explained. “Some cities have decided not to continue, and we have experienced early shutdowns in two cities.”

The company’s other major financial burden has been a lawsuit filed by American Traffic Solutions has cost Redflex another $1.3 million ( more info). A shareholder revolt also cost the company $197,000 in expenses related to a change in the board of directors.

[Courtesy: TheNewspaper.com]

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  • John Fritz John Fritz on Feb 26, 2010

    It's quite interesting to see how motivated people become in opposing photo enforcement. This sort of combination surveillance / revenue generation has really struck a raw nerve with the driving public. I'm happy to see citizens standing up for their rights against such unfair governmental tactics. One can only hope this is a trend which will continue to expand into other areas of opposing coercive government. Anyone ready to stop paying their government rent (property taxes) yet? Or how about informing the politicians that you are no longer participating in The War On _________ (fill in blank).

  • TonyJZX TonyJZX on Feb 26, 2010

    good i will be delirious if this company goes bankrupt and all the 'moms and dads' who invested lose their shirts parasites

  • Mikey My late wife loved Mustangs ..We alway rented one while travelling . GM blood vetoed me purchasing one . 3 years after retirement bought an 08 rag top, followed by a 15 EB Hard top, In 18 i bought a low low mileage 05 GT rag with a stick.. The car had not been properly stored. That led to rodent issues !! Electrical nightmare. Lots of bucks !! The stick wasn't kind to my aging knees.. The 05 went to a long term dedicated Mustang guy. He loves it .. Today my garage tenant is a sweet 19 Camaro RS rag 6yl Auto. I just might take it out of hibernation this weekend. The Mustang will always hold a place in my heart.. Kudos to Ford for keeping it alive . I refuse to refer to the fake one by that storied name .
  • Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off a cliff into 6-cylinder land there's probably some credibility to that story.
  • Ajla If I was Ford I would just troll Stellantis at all times.
  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
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