BYD Blasted For Reverse Engineering, Labor Practices, Expansion

Edward Niedermeyer
by Edward Niedermeyer

Typically, the only reports on China’s BYD involve booming Chinese sales, unproven future products, and Warren Buffett’s investment in the battery and auto manufacturing conglomerate. But these don’t tell the whole story of how BYD has emerged from relative obscurity to publicly announcing that it intends to challenge Toyota to become the world’s top automaker by 2018. Chinese outlet Caixin [via GreenCarReports] attempts to shed some light on BYD and what it takes to rise to the top of China’s massive manufacturing industry, in a piece titled “How Manufacturing’s Mockingbird Sings.” The piece details BYD’s reliance on reverse engineering, the practice of stripping down competitor automobiles and components and copying them, and its extreme (even by Chinese standards) dependence on cheap labor.

According to the report, BYD has hundreds of staff who focus on global copyright law, to facilitate the kind of copying that would almost certainly be illegal outside of China, as BYD gets ready to start selling vehicles abroad. One of China’s best-selling cars, the BYD F3, is so similar to Toyota’s Corolla that many buyers pay an extra fee to have Toyota badges affixed, making the F3 nearly indistinguishable from the real thing. According to one expert quoted in the story, Toyota is likely preparing a suit against BYD.

But copying is not limited to vehicle designs and styling:

BYD delights and frightens suppliers at the same time. Many have discovered that BYD typically makes one or two serious, large orders of models, materials, or components but never orders again. That’s because it just starts making whatever it bought.

By copying designs, BYD is able to build more of its components in-house at a time when major automakers are increasingly outsourcing component design and production to independent suppliers. It’s able to vertically integrate (relatively) profitably because of its reliance on cheap manual labor. For example, its batteries are built by hand, requiring a columnar (rather than boxed) shape, and resulting in far cheaper build costs despite waste rates of 20-30 percent. Per-capita productivity at BYD’s battery plants is reportedly half that of more automated Chinese competitors, but the firm is still able to keep costs lower. This strategy is carried over to the auto business, where the sheer volume of employees (BYD reportedly ended 2009 with 140k workers) is able to build cars cheaper than more automated factories. And where BYD does automate, it often builds equipment itself to keep costs low.

BYD’s defense of its practices: first, the company claims that its Japanese competitors relied heavily on reverse-engineering in their rise to dominance (an argument that conveniently chooses not to distinguish between studying competitors and blatantly copying them without a license). Moreover, the firm say it has six new models coming out, which it claims don’t resemble anyone else’s designs. We will have to see about that one, as another Caixin story details a few of the challenges BYD is facing as it seeks to make its electric vehicles reality (one of which is that the firm is rumored to be building a total of two of its much-vaunted but poor-selling hybrid vehicles per day and that the E6 is still prototype-only). Meanwhile, BYD has itself become one of the most active patent-filing companies in China. All of these questionable practices are easy to justify when you’re coming up from nothing, but transitioning from tear-up-the-rule-book upstart to a status-quo player is never easy.

Edward Niedermeyer
Edward Niedermeyer

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  • Psmisc Psmisc on Feb 19, 2010

    "While I agree the Chinese are about ‘zero’ on the creativity scale" I posted this earlier: http://en.wikipedia.org/wiki/List_of_Chinese_inventions The Chinese basically stopped inventing when it sank into a century of chaos after the collapse of the Qing dynasty. They only started to catch up after Mao died. They have some distance to cover on the basic science front before they can come up practical inventions.

  • Norma Norma on Aug 28, 2010

    Yeah, it's fashionable to twist what's reported and sing the tune of bashing Chinese automakers. But let's clear some air and see what the REAL report from Caixin is: 1. "According to the report, BYD has hundreds of staff who focus on global copyright law". Actually I'd be surprised if TTAC can actually find a volume international automaker that would have a staff of less than 'hundreds' focusing on global copyright law; 2. According to the report from Caixin, BYD "reverse engineer[s] the luxury car's [a Merc. S300] electronic control system". Com'on, can anyone show me where can I find the electronic control system of a Merc. in a lowly BYD. LOL. I guess, the expensive (and difficult to reverse engineer) part is the software, whether it's in the ECM, ABS, VSA or those that integrates the operation of the vehicle, not those hardware that one can see, measure and duplicate.

  • Tassos Most people here who think it is a good idea have NO idea how much such a conversion costs. Hint: MORE than buying an entire new car.
  • Zipper69 Current radio ads blare "your local Chrysler, Dodge, Jeep, Ram dealer" and the facias read the same. Is the honeymoon with FIAT over now the 500 and big 500 have stopped selling?
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  • ToolGuy Personally I have no idea what anyone in this video is talking about, perhaps someone can explain it to me.
  • ToolGuy Friendly reminder of two indisputable facts: A) Winners buy new vehicles (only losers buy used), and B) New vehicle buyers are geniuses (their vehicle choices prove it):
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