With Concepts Like This, How Can VW Lose?

by Edward Niedermeyer

Published: January 11th, 2010

You might need to click through to the gallery to fully grasp the stunning blandness of its New Coupe Concept, which just debuted at the NAIAS. Volkswagen has said again and again that it plans to take over the American market by screwing its loyal followers and selling out for mainstream appeal. The NCC is the apathy-osis of this philosophy, showing an approach to the sports coupe genre that makes the business of car look like a less glamorous offshoot of the packing materials industry. It’s a hybrid. It’s a “poor man’s A5.” It’s a dust bunny to the Scirocco‘s sandstorm. Most of all though, it’s a sign of how misguided VW’s approach to the US market really is.

#A5 #Jetta #NCC #NewCoupeConcept #NMS #Volkswagen

Edward Niedermeyer

More by Edward Niedermeyer

Comments

Join the conversation

4 of 54 comments

Andrew van der Stock on Jan 12, 2010

I am so glad that bland bloated mess is staying in the USA. I am a VW fan boy - I've had seven so far, and that's by far the most ugly piece of crap I've ever seen come from them. Shame!

Like Reply
Rmwill on Jan 12, 2010

@ VW Fan Boys and Hairdressers Seems you all would heap praise on a VW badged Chrysler Sebring: " What a bold design... VW is sure to sell hundreds of thousands"

Like Reply
- See 1 previous
- TZ on Jan 12, 2010
  
  Please share with us what you drive so that we can make inane comments about it in a silly, misguided attempt to look edgy and hip.
  
  Like
- Rmwill on Jan 13, 2010
  
  @tz The car is bland and forgettable. Couple that with poor VW build quality and mostly terrible dealers and you have a sure formula for massive sales growth. NOT. I was poking fun at the hipsters who think VW's are like automotive iPods, but minus the great design and excellent user experience. I am clearly not a hipster, I drive Ford products. My choices are trashed hourly on this site, and I am not offended or angered by it.
  
  Like

Recent Comments

Corey Lewis Facing rearwards and typing while in motion. I'll be sick in 4 minutes or less.
Ajla It's a tricky situation. If public charging is ubiquitous and reliable then range doesn't matter nearly as much. However they likely don't need to be as numerous as fuel pumps because of the home/work charging ability. But then there still might need to be "surge supply" of public chargers for things like holidays. Then there's the idea of chargers with towing accessibility. A lack of visible charging infrastructure might slow the adoption of EVs as well. Having an EV with a 600+ mile range would fix a lot of the above but that option doesn't seem to be economically feasible.
28-Cars-Later I'm getting a Knight Rider vibe... or is it more Knightboat?
28-Cars-Later "the person would likely be involved in taking the Corvette to the next level with full electrification."Chevrolet sold 37,224 C8s in 2023 starting at $65,895 in North America (no word on other regions) while Porsche sold 40,629 Taycans worldwide starting at $99,400. I imagine per unit Porsche/VAG profit at $100K+ but was far as R&D payback and other sunk costs I cannot say. I remember reading the new C8 platform was designed for hybrids (or something to that effect) so I expect Chevrolet to experiment with different model types but I don't expect Corvette to become the Taycan. If that is the expectation, I think it will ride off into the sunset because GM is that incompetent/impotent. Additional: In ten years outside of wrecks I expect a majority of C8s to still be running and economically roadworthy, I do not expect that of Taycans.
Tassos Jong-iL Not all martyrs see divinity, but at least you tried.