Truck Thursday: Nissan Developing New Titan, Going "Back To The Basics" With Compact Pickups
About a year ago, Nissan’s response to nose-diving truck sales betrayed some serious ambivalence about chasing the profitable-yet-dangerous segment. Its first plan was to rebadge the new Ram, but that deal has fallen apart in the wake of Chrysler’s shotgun wedding to Fiat. At a loss for options, Nissan canceled the Quest, QX56 and Armada and started tooling up its Canton plant to produce commercial vehicles. It looked like Nissan’s days in the truck market were over. Now, USA Today reports that Nissan is developing a new full-sized pickup (and SUV) after all. By itself. Who’d have thunk it?
Why is Nissan getting back into a full-sized truck segment that it couldn’t even milk 20k units out of last year? Other than sheer desire to be a full-line manufacturer, there aren’t a lot of good rationalizations. On the compact pickup front, however, Nissan seems to have a better idea of what it wants and how it will get it.
Pickuptrucks.com spoke to Nissan product planning VP Larry Dominique about Nissan’s compact pickup goals, and got the following heartening quote for their trouble:
What we want to do with the compact truck market is go back to the basics of what it used to be. If you talk to the compact truck buyers, it’s not why they originally bought these things. They wanted a cheap, get-me-done truck and that doesn’t exist. If you go outside this country, we sell our old small trucks in high volumes because people want a cheap truck with a one-ton payload. We think if we can get that equation back in line — and that’s a big if – we think there’s clearly a market opportunity….
It wouldn’t be as small as our old Hardbody pickups. People like the space of the crew cab. But can the vehicle be three inches narrower than today? Can it shrink the second row by an inch and the front row by an inch and still satisfy customers? But I want to get better fuel economy and I want a lower price point. I don’t think we need 265 horsepower. The customer isn’t telling us they need all of that capacity. We need to work to define what we need to deliver to the customer.
With a brace of low-cost cars planned for the US and a utilitarian approach to compact pickups, Nissan is clearly trying to position itself as America’s recession brand. It’s not a strategy without its risks, especially with Chinese and Indian automakers set to invade over the next several years. Whether Nissan’s pre-emptive strike against the newcomers, offering low-cost products with a trusted brand name and less third-world stigma, pays off remains to be seen. But at least they’re planning on addressing one of America’s most neglected segments, the compact pickup, with a properly utilitarian attitude.
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- MaintenanceCosts Nobody here seems to acknowledge that there are multiple use cases for cars.Some people spend all their time driving all over the country and need every mile and minute of time savings. ICE cars are better for them right now.Some people only drive locally and fly when they travel. For them, there's probably a range number that works, and they don't really need more. For the uses for which we use our EV, that would be around 150 miles. The other thing about a low range requirement is it can make 120V charging viable. If you don't drive more than an average of about 40 miles/day, you can probably get enough electrons through a wall outlet. We spent over two years charging our Bolt only through 120V, while our house was getting rebuilt, and never had an issue.Those are extremes. There are all sorts of use cases in between, which probably represent the majority of drivers. For some users, what's needed is more range. But I think for most users, what's needed is better charging. Retrofit apartment garages like Tim's with 240V outlets at every spot. Install more L3 chargers in supermarket parking lots and alongside gas stations. Make chargers that work like Tesla Superchargers as ubiquitous as gas stations, and EV charging will not be an issue for most users.
- MaintenanceCosts I don't have an opinion on whether any one plant unionizing is the right answer, but the employees sure need to have the right to organize. Unions or the credible threat of unionization are the only thing, history has proven, that can keep employers honest. Without it, we've seen over and over, the employers have complete power over the workers and feel free to exploit the workers however they see fit. (And don't tell me "oh, the workers can just leave" - in an oligopolistic industry, working conditions quickly converge, and there's not another employer right around the corner.)
- Kjhkjlhkjhkljh kljhjkhjklhkjh [h3]Wake me up when it is a 1989 635Csi with a M88/3[/h3]
- BrandX "I can charge using the 240V outlets, sure, but it’s slow."No it's not. That's what all home chargers use - 240V.
- Jalop1991 does the odometer represent itself in an analog fashion? Will the numbers roll slowly and stop wherever, or do they just blink to the next number like any old boring modern car?
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A standard cab with a 6 foot box would meet the needs of so many carpenters, plumbers, electricians, handimen (or women), etc. that currently are being force-fed the rediculous Transit Connect (Taurus with a big trunk and ludicrous price). Add a topper and you have a perfect vehicle. I would go with a standard cab but with long seat travel. That way the big drivers can get in and us smaller folk can put some stuff behind the seat. 4WD option is not optional (northern MN); it must be available or forget the whole thing, but make it reasonably inexpensive and you will sell a lot of units.