Data Week: China Strong, Europe Healthy, USA Hanging In There
Ford’s Chinese joint venture with Changan sold 316,139 units in 2009, up 54.5 percent from a year earlier, Reuters reports. In December alone, sales were up 61.4 percent from a year earlier. After GM China reported a 67 percent increase for the year yesterday, all indicators point to a strong finish for the Chinese market. Numbers will be announced by the end of the week. Chinese unit sales are expected to be in the 13.5m neighborhood for the year, up 44 percent.
Elsewhere in Europe, first data releases point to a strong December there also: France up 48.6 percent, Spain up 25.1 percent, Italy up 16.73 percent, Belgium up 21.12 percent.
U.S. auto sales are due today and are expected to come in at around 10.5 – 11m units for the year.
Refer to TTAC’s roundup of 2009 sales data for a continuously updated roundup of 2009 sales data from around the world.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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