Daimler Back From The Brink, Saved By China

Bertel Schmitt
by Bertel Schmitt

People have a refound appetite for luxury vehicles, decided Daimler. Their workforce in Sindelfingen is working full-time. Wonders of wonders: They even brought temporary workers back. All this as per the Frankfurter Allgemeine Zeitung [sub] in Germany. Reason for the sudden Benz boom?

The new E-Class is selling well, and the refreshed S-Class is selling very well. The latter especially in China. China has advanced to Daimler’s largest market for the S-Class. The car is so popular in China that even the police is using it as a cruiser, as evidenced by the picture above.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
8 of 16 comments
  • Herb Herb on Jan 14, 2010

    The Italian police is better off. They can even drive 'n crash Lambos.

  • Rnc Rnc on Jan 14, 2010

    Anyone consider that maybe MB donated the car? Here is SC we have quite a few BMW police car/motorcycles (HP and local area of manufacturing) donated by them. Makes for goodwill.

  • Canucknucklehead Canucknucklehead on Jan 14, 2010

    In regards to MB pricing, a base E class in Germany is 41,000 Euro and a C Class starts at 31,100 Euro. We are in fact getting screaming deals when once considers that we are in fact getting higher models than the base European models. Whodathunk it! Besides, goods are based on what people are willing to pay for them, not what they cost to produce.

Next