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Audi CMO Lays Into Auto Marketing-As-Usual
by
Edward Niedermeyer
(IC: employee)
Published: January 5th, 2010
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Audi CMO Scott Keogh explains how diesel, racing and politics can be relevant to automotive marketing… as long as they’re approached in a different and unique way. Money quote at 3:10: “We clearly knew that a rational argument was not going to work in the marketplace.”
Edward Niedermeyer
More by Edward Niedermeyer
Published January 5th, 2010 5:42 PM
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Wait. Audi has an American marketing department? I can't remember the last time I saw an advertisement of any kind for an Audi. VW? Sure? Audi? Nada.
It's innovative advertising for sure. But as werewolf34 said, Audi needs to work on their dealer network, which is simply too sparse for those who need transportation rather than a technology statement. We have ___one___ Audi dealer serving Portland Or and Vancouver WA - no more for over 100 miles in any direction. Having __one__ dealer with limited service hours to service a $40K and up car is simply too big a risk and inconvenience.