US Mahindra Launch Pushed Back To "Middle Spring"

Edward Niedermeyer
by Edward Niedermeyer
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us mahindra launch pushed back to middle spring

Not long ago we wondered what the hell Mahindra was up to, as the Indian firm had delayed its US launch seemingly indefinitely. Thanks to, we’ve learned that Mahindra still has yet to file paperwork for federal standards compliance, and that the launch date for its diesel Pickup has been pushed back to the nebulous date of “middle spring 2010.” Federal testing is complete, but Mahindra won’t submit compliance paperwork to the feds until January. The company reckons this bureaucratic hurdle will be complete by February, clearing the way for a product launch sometime around April. According to, Mahindra will be offering two-door and four-door versions of its pickup at launch, both powered by a 2.2 liter diesel engine. Mahindra intends for its trucks to achieve 30 mpgs and 1.3 ton hauling capacity.

Edward Niedermeyer
Edward Niedermeyer

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6 of 27 comments
  • Eggsalad Eggsalad on Dec 28, 2009

    This stupid thing comes up every few months on TTAC. Every time it does, I say the same thing: Vaporware. I'll bet $100 that this vehicle is NEVER sold in the US.

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    • PrincipalDan PrincipalDan on Dec 29, 2009

      Right 15 grand TOPS for a striped model and it will sell. Don't make the mistake of Chrysler with the first K-cars where the only one's on the dealers lot were loaded to the gills after you advertised a cheap starting price. Stripped diesel with 0 power options will in fact sell. It better be a rubber floored model too.

  • FromBrazil FromBrazil on Dec 29, 2009

    They've been selling these things for some time in Brazil, maybe 6 months. Though I live right smack dab in the middle of pick up country, haven't seen one of them on the road yet. Curiously though I have seen some Ssangyong monstruosities. So it probably proves that if the price is right Brazilians will buy about anything. To be fair, I don't think they have a dealership in my area yet. This will sell only to the very utilitarian (if it proves dependaple). The design is, well, Indian full of (disparate, to our Western eyes) lines, and circles, and suqares. Have you ever seen Pakistani and Indian trucks and buses? That's the inspiration (again very weird and very exaggerated to our western eyes).

  • Bryan Scholtes Bryan Scholtes on Dec 30, 2009

    That promotional flyer reminds me of What's Up! Balloon to the Rescue.

  • Obbop Obbop on Dec 31, 2009

    A van body would attract more commercial buyers, I believe. And to house the growing number of Americans steadily sliding downwards to the 2nd-world level life-style (modified by closeness to the wee bit of trickle-down wealth) a cheapmobile that is reliable with a decent-sized van body could be a huge seller with a growing demand.