Tata! Jaguar-Land Rover Sales Climbing
When Ford let Jaguar-Land Rover go, the betting odds on Tata’s prospects with the perpetually-mired firm were not exactly in its favour. Now it seems that Tata might have bought low, as JLR starts to turn a corner. The Liverpool Daily Post reports that the Jaguar-Land Rover group, owned by Tata Motors, had worldwide sales rise 30% last month. Wholesale and retail sales both showed strong growth. A spokesman said: “Despite the continuing economic uncertainty, we are seeing improved economic stability in most markets, especially the UK and China.”
Land Rover sold 13140 vehicles to end customers, up 26.9% from November 2008 and Jaguar sold 4,389 vehicles, up 16.7%. However, for the year to date, Jaguar retail sales were down 23.8% and Land Rover was down too at 26.2%. But could this be the start of a better future? Sales of the XF are brisk, the new XJ is receiving good reviews, the X-Type has been euthanised, a new “baby” Land Rover will create 800 new jobs and sales are good in China, a key player in the global economy. Looks like it’s not time to write Jaguar-Land Rover off, just yet.
More by Cammy Corrigan