Mitsubishi And PSA Getting Tighter And Tighter

Bertel Schmitt
by Bertel Schmitt

Mitsubishi Motors and PSA sure don’t waste any time. Hours after the news of their impending nuptials were announced, the happy couple retreated to a love hotel in the Kabuki-cho district of Shinjuku and hatched further plans on top of their planned capital tie-up.

According to the Friday edition of the Nikkei,[sub] “the two have already agreed that Mitsubishi Motors will supply its electric vehicles to Peugeot under an OEM arrangement. They are now considering expanding the scope of their partnership to include the development of hybrids and other environmentally friendly vehicles.”

For instance, Peugeot could share its diesel engine/electric motor hybrid technology with Mitsubishi. The diesel hybrid is scheduled for 2011. In return, Mitsubishi Motors could help Peugeot develop a gasoline-engine hybrid, or co-develop a plug-in with the French beau.

According to the plans, Mitsubishi Motors will supply more models to Peugeot. On top of the Outlander SUV that Mitsubishi supplies to Peugeot under an OEM agreement, Mitsubishi will supply another SUV to the French partner, most likely the RVR subcompact SUV, slated for release next year.

Further on the long to-do-list of the energetic couple is co-developing an all-new SUV, as well as jointly cultivating India and other emerging markets. Combining buying power to procure parts and sharing vehicle platforms are next on the list, as well as reorganizing production operations.

If that sounds like a merger to you, it is. According to the Nikkei, “Mitsubishi Motors and Peugeot are in the final stages of negotiations toward a capital tie-up. The outcome is likely to see Peugeot obtain a 30-50% stake to become Mitsubishi Motors’ top shareholder.”

The French-Japanese marriage is very popular in Japan. The Tokyo stock exchange feted the impending marriage by sending the Mitsubishi Motors’ stock 13 percent higher to 135 yen.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href=""> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href=""> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Mr Carpenter Mr Carpenter on Dec 04, 2009

    I was wondering whether Volkswagen has some kind of fetish for the letter S. They bought Spanish SEAT some while back, followed by Czech Skoda. Now Suzuki? I'm surprised they didn't want to buy up Saturn, and Subaru, too. Must have been different management back in the 1960's, because, I understand that anyone with $7 million could have bought Studebaker's Canadian operations in 1965 and that a Canadian business consortium would have done so, and later went on to assemble Toyota and Isuzu vehicles in Canada, for Canada (for awhile, anyway).

  • ZoomZoom ZoomZoom on Dec 04, 2009

    Nice attire! I admire a woman who is willing to be daring with the color red... Note to the Editorial Board with regards to the photo selections: Thank you for the recent .. er, "style" improvements. I just realized that I have adopted a new habit. I ALWAYS look at old headlines now. Yeah, for the pictures! But along the way, I see (and read) more articles and ads than I used to, even though I may not have any comments on the subject matter for a given article. I guess I'm a sucker for a pretty smile. Go figure! Maybe I'm not the only one...

  • Ronin The very asking of the question "Are Plug-In Hybrids the Future?" is an interesting one. Because just 2 or 3 years ago we'd be asking- no, asserting- that E cars are the future. We're no longer asking that question.
  • Peter Benn There apparently were some K-code 4-dr sedan Fairlanes. Collectible Automobile Apr 2024 has found a '63 500 with HD 3/spd.
  • Mia Hey there!I recently stumbled upon the Crack Eraser DIY Windshield Repair Kit (check it out here: and decided to give it a shot on a small chip in my windshield. I have to say, it worked like a charm! Super easy to use, and it saved me a trip to the professionals. If you're dealing with a similar issue, this kit is definitely worth considering. 😊
  • Rust-MyEnemy Whoa, what the hell is wrong with Jalop1991 and his condescension? It's as if he's employed by Big Plug-In or something."I've seen plenty of your types on the forums....."Dunno what that means, but I'm not dead keen on being regarded as "A type" by a complete stranger"" I'm guessing you've never actually calculated by hand the miles you've driven against the quantity of gas used--which is your actual miles per gallon."Guess again. Why the hell would you even say that? Yes, I worked it out. Fill-to-fill, based on gas station receipts. And it showed me that a Vauxhall Astra PHEV, starting out with a fully charged PHEV battery, in Hybrid mode, on my long (234-mile) daily motorway daily commute, never, over several months, ever matched or beat the economy of the regular hybrid Honda Civic that I ran for a similar amount of time (circa 5000 miles)."You don't use gasoline at all for 30-40 miles as you use exclusively battery power, then your vehicle is a pure hybrid. Over 234 miles, you will have used whatever gas the engine used for 200 of those miles."At least you're right on that. In hybrid mode, though, the Astra was using battery power when it wasn't at all appropriate. The petrol engine very rarely chimed in when battery power was on tap, and as a result, the EV-mode range quickly disappeared. The regular hybrid Civic, though, deployed its very small electric reserves (which are used up quickly but restore themselves promptly), much more wisely. Such as when on a trailing throttle or on a downward grade, or when in stop-start traffic. As a result, at the end of my 234 miles, the Civic had used less gas than the Astra. Moreover, I hadn't had to pay for the electricity in its battery.I look forward to you arguing that what actually happened isn't what actually happened, but I was there and you were not."Regardless, that you don't understand it appears not to have stopped you from pontificating on it. Please, do us all a favor--don't vote."You really are quite unpleasant, aren't you. But thanks for the advice.
  • Tassos Jong-iL Electric vehicles are mandated by 2020 in One Korea. We are ahead of the time.