Mitsubishi And PSA Getting Tighter And Tighter
Mitsubishi Motors and PSA sure don’t waste any time. Hours after the news of their impending nuptials were announced, the happy couple retreated to a love hotel in the Kabuki-cho district of Shinjuku and hatched further plans on top of their planned capital tie-up.
According to the Friday edition of the Nikkei,[sub] “the two have already agreed that Mitsubishi Motors will supply its electric vehicles to Peugeot under an OEM arrangement. They are now considering expanding the scope of their partnership to include the development of hybrids and other environmentally friendly vehicles.”
For instance, Peugeot could share its diesel engine/electric motor hybrid technology with Mitsubishi. The diesel hybrid is scheduled for 2011. In return, Mitsubishi Motors could help Peugeot develop a gasoline-engine hybrid, or co-develop a plug-in with the French beau.
According to the plans, Mitsubishi Motors will supply more models to Peugeot. On top of the Outlander SUV that Mitsubishi supplies to Peugeot under an OEM agreement, Mitsubishi will supply another SUV to the French partner, most likely the RVR subcompact SUV, slated for release next year.
Further on the long to-do-list of the energetic couple is co-developing an all-new SUV, as well as jointly cultivating India and other emerging markets. Combining buying power to procure parts and sharing vehicle platforms are next on the list, as well as reorganizing production operations.
If that sounds like a merger to you, it is. According to the Nikkei, “Mitsubishi Motors and Peugeot are in the final stages of negotiations toward a capital tie-up. The outcome is likely to see Peugeot obtain a 30-50% stake to become Mitsubishi Motors’ top shareholder.”
The French-Japanese marriage is very popular in Japan. The Tokyo stock exchange feted the impending marriage by sending the Mitsubishi Motors’ stock 13 percent higher to 135 yen.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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