Ford Sales Flat In November; Cars Up, Trucks Down

Paul Niedermeyer
by Paul Niedermeyer

Ford buyers’ shift to cars from trucks continued unabated in November. While the F-Series booked a 20% drop, reflecting a weak construction and discretionary truck market, passenger cars sales increased a tidy 14%. Net: Zero. The big winner at Ford is the Fusion, up 54%, and setting a new full year sales record. The details:First, the big picture of the various brands:

Ford brand vehicles overall were up 2%, driven by stronger passenger car sales and crossovers. As mentioned, the Fusion led the way, especially with a trend-busting 18% increase YTD. The Taurus also booked a 54% increase, with totals for the month at 4,669 units. The Mustang was flat, and the Flex was down 8%, unable to catch any significant momentum despite a renewed marketing effort. Focus booked a reasonable 24% increase, but is still down for the year. The Escape is still strong, up 51%, and ahead for the year.

That’s it for most of the good news, because Mercury and Lincoln are struggling:

Were it not for the Milan’s 40% increase, Mercury would be in the ditch. Less than 7k total unit were moved at the sign of the cat.

The news was even worse at Lincoln: total sales for the month barely broke 6k. The MKS faltered, down 27%. The Town Car is fading away, MKX and navigator are drooping, and the new MKT couldn’t help with 648 units. Total Lincoln sales are down 20% for the month and 26& YTD.

Volvo eked out a 5% gain, thanks to the new XC60 instant best seller status of the brand. Except for the C70, declines were across the board. Volvo is down 18% for the year so far.

Hybrid sales for all Ford brands were up a tidy 73%, reflecting the Fusion’s new membership in the club.

Ford overall remains down 19% YTD. But production plans for the first quarter 2010 are set for 550k units, which would be a 58% increase over the dismal Q1 of 2009.

Paul Niedermeyer
Paul Niedermeyer

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  • Z71_Silvy Z71_Silvy on Dec 01, 2009

    Following is a list of the top-20 selling vehicles, ranked by total units. RANK VEHICLE 2009 2008 '08 RANK % Chng 1 Ford F-Series P/U 365,416 473,933 1 -22.9 2 Toyota Camry 321,878 411,342 3 -21.7 3 Chevy Silverado-C/K P/U 283,243 431,725 2 -34.4 4 Toyota Corolla 262,654 328,878 4 -20.1 5 Honda Accord 261,818 350,441 6 -25.3 6 Honda Civic 237,403 321,987 8 -26.3 7 Nissan Altima 184,925 252,357 9 -26.7 8 Honda CR-V 172,528 183,346 11 -5.9 9 Dodge Ram P/U 165,254 229,222 5 -27.9 10 Ford Fusion 161,819 137,295 20 +17.9 11 Ford Escape 153,888 145,577 17 +5.7 12 Chevrolet Impala 151,952 244,692 7 -37.9 13 Ford Focus 146,228 184,152 15 -20.6 14 Chevrolet Malibu 142,194 160,898 26 -11.6 15 Toyota RAV4 132,346 128,225 18 +3.2 16 Toyota Prius 127,907 151,025 16 -15.3 17 Hyundai Sonata 109,543 110,764 -1.1 18 GMC Sierra P/U 99,698 155,564 12 -35.9 19 Hyundai Elantra 97,506 92,085 27 +5.9 20 Chevrolet Cobalt 96,052 175,259 14 -45.2

  • Mark MacInnis Mark MacInnis on Dec 01, 2009

    Since the F-150 is where the profits lie.....flat sales = lost money and cash flow.....

  • ToolGuy Tungsten trim? I am holding out for the Depleted Uranium trim.
  • Proud2BUnion Mr. Allen Wrench needs tungsten to live!
  • Lorenzo All the efforts made over decades to reduce/eliminate NVH in ICE cars, and now they're putting noise and vibration into electric cars. It reminds me of efforts to make veggie burgers taste like meat. Vegetarians don't want the taste of meat, and meat eaters will want meat, not veggie burgers.
  • Jalop1991 A true golf cart.Sure, it's a penalty box inside. But you're not in it for more than a few minutes at a time during commutes and in between charging stops.Ergo, it's the perfect...golf cart.
  • Zipper69 I'm sure it will sell just fine at all trim levels.I'd only note that IMHO the dashboard is a bit of a busy mess.
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