Europe In November: Up 27 Percent, But Still Down For The Year
Picture courtesy ACEA.be
According to hot-off-the-presses data compiled by the European car manufacturers association ACEA, new car registrations in Europe rose by 26.6 percent in November 2009. This looks like a healthy pop, but caution is in order: November 2008 had suffered a drop of 25.8 percent. As mentioned before, comparisons with post-carmageddon results must be treated carefully. For the first 11 months of the year, Europe is still down by 2.8 percent, composed of -0.7 percent in Western Europe and -27.4 percent in the new EU Member States. All in all, normalcy is slowly coming back to Europe, with Western Europe having a newfound appetite for cars, while Eastern Europe is still hesitant when it comes to new wheels.
In Western Europe, 1,116,845 new cars were registered in November, or 30.6 percent more than a year ago. Most markets expanded, with results ranging from +1 percent in Portugal to +57.6 percent in the UK. The increase was 48.3 percent in France, 37.3 percent in Spain, 31.2 percent in Italy and 19.7 percent in Germany. Eleven months into the year, the West European market remains stable (-0.7 percent) compared to the same period of 2008. Three countries posted growth for the first 11 months: France (+7.6 percent), Austria (+7.9 percent) and Germany (+25.4 percent).
In the new EU Member States, new registrations decreased by 16.7 percent in November. Only the Czech Republic (+31.5 percent) and Slovenia (+3.7 percent) registered growth.
Data can be downloaded as PDF, or, for your number crunching pleasure, as Excel spreadsheet.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Interesting that Toyota increased their market share while VW's dropped. BMW and Daimler too. GM held steady - amazing! My information is the average transaction value of sales is well down suggesting smaller cars (or more conservative purchases). The number of kms travelled by European's in cars is down, while the scrapage volume is steady. That would suggest a shrinking market (I don't think it's a secret however).
If sales are down by 2.8 percent for the first 11 months of the year, then we have a slightly shrinking market overall. No suggestions necessary. The trend in Europe is definitely towards smaller and cheaper cars.