New Plant Plans Highlight Strengths In The US Auto Industry

Cammy Corrigan
by Cammy Corrigan

One of the most overlooked arguments during last year’s bailout debates was the fact that America’s automotive industry was not under threat. Sure, a few companies based in Detroit were panhandling at death’s door, but so-called “import brands” have been closing the gap in terms of Americans employed for years. And America’s transplant auto industry is continuing to grow. Even as the Detroit firms have slimmed down their North American manufacturing footprints, foreign firms are moving ahead with American and NAFTA-area plants despite the economic downturn. Not only do these moves signify possible new jobs, they also represent a long-term bet on the fundamental strength of the US economy.


The Chattanooga Times Free Press reports that over 65000 people applied for the 2000 jobs which the Volkswagen are creating in their new factory. One of the residents, Pamela Glant, applied for a production job in order to improve her standard of living. “I think I could do the work and I’d like to be tested” she said. Perhaps Ms. Glant should talk to DCX-era Chrysler employees to find out how “testing” German bosses can be. But national reputations aside, 35000 people applied for the VW plant’s 1200 production jobs and 30000 people applied for one of the 800 maintenance positions. “We are overwhelmed by the response and we are very satisfied with the result,” said Hans-Herbert Jagla, executive vice president of human resources for VW’s Chattanooga operations. “It gives us the confidence that we will be able to hire all the capable and flexible people we need to build our cars safely and with the highest quality.”. Feel free to add your own snarky comment about the use of “VW” and “quality” in the same sentence here.

Not to be outdone, Norwegian electric car maker “Think Global” looking in Indiana for a location for a manufacturing plant, Reuters reports. Charles Gassenheimer, chairman and CEO of Ener1 Inc., a lithium Ion battery manufacturer, said that the exact location and other details will be announced in a few weeks. Ener1 Inc. has a 31% stake in the Think Global. Mr Gassenheimer also disclosed that Think Global have applied for a US Government loan under the Department of Energy’s Advanced Technology Vehicle Manufacturing Loan programme, along with nearly every other dedicated EV firm.

Meanwhile, in addition to opening a new Kia plant in Alabama, Hyundai are taking firm advantage of NAFTA by scouting the site for another new plant in Mexico. Insideline reports that Promexico, a government agency that promotes exports and foreign investment, have disclosed that negotiations with Hyundai are already in progress. The main contender for Hyundai’s new plants is the Mexican state of Veracruz, possibly because of marketing opportunities for the Hyundai Veracruz. The report finishes with the author, Loriana Marietta, saying “Hyundai moves ever closer to matching Japan’s strength in the North American market.” Since Hyundai are determined to follow in Toyota’s footsteps, lets hope they don’t move into the next stage of Toyota’s method, over-expansion.

Cammy Corrigan
Cammy Corrigan

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  • Lorenzo Lorenzo on Nov 19, 2009

    It's a pipe dream to expect anybody to move into the vacant factories of Michigan/Detroit until the people correct the governance issues that are the cause of the exodus. Detroit City Hall is totally dysfunctional and in need of an overhaul, and the Michigan legislature is in no way equipped to manage the state, let alone step in to overhaul the government of Detroit. Like other states, Michigan spends too much money and has too high a level of taxation. The legislature is so addicted to taxes that when they enacted a tax cut on business, they created a tax on services to cover the cost. That tax was such a mess that it had to be rescinded as unenforceable. How did they cover the shortfall caused by the tax break on business? They raised the tax on business! Until the voters of Detroit AND Michigan throw everybody out and elect people with fiscal sanity, no corporate leaders will ever decide to relocate there, even with a right to work law.

  • Freddie Freddie on Nov 19, 2009

    Chevy Camaro. American icon. Designed in Austrailia, built in Canada. I feel very patriotic in my Alabama Hyundai.

  • David Murilee Martin, These Toyota Vans were absolute garbage. As the labor even basic service cost 400% as much as servicing a VW Vanagon or American minivan. A skilled Toyota tech would take about 2.5 hours just to change the air cleaner. Also they also broke often, as they overheated and warped the engine and boiled the automatic transmission...
  • Marcr My wife and I mostly work from home (or use public transit), the kid is grown, and we no longer do road trips of more than 150 miles or so. Our one car mostly gets used for local errands and the occasional airport pickup. The first non-Tesla, non-Mini, non-Fiat, non-Kia/Hyundai, non-GM (I do have my biases) small fun-to-drive hatchback EV with 200+ mile range, instrument display behind the wheel where it belongs and actual knobs for oft-used functions for under $35K will get our money. What we really want is a proper 21st century equivalent of the original Honda Civic. The Volvo EX30 is close and may end up being the compromise choice.
  • Mebgardner I test drove a 2023 2.5 Rav4 last year. I passed on it because it was a very noisy interior, and handled poorly on uneven pavement (filled potholes), which Tucson has many. Very little acoustic padding mean you talk loudly above 55 mph. The forums were also talking about how the roof leaks from not properly sealed roof rack holes, and door windows leaking into the lower door interior. I did not stick around to find out if all that was true. No talk about engine troubles though, this is new info to me.
  • Dave Holzman '08 Civic (stick) that I bought used 1/31/12 with 35k on the clock. Now at 159k.It runs as nicely as it did when I bought it. I love the feel of the car. The most expensive replacement was the AC compressor, I think, but something to do with the AC that went at 80k and cost $1300 to replace. It's had more stuff replaced than I expected, but not enough to make me want to ditch a car that I truly enjoy driving.
  • ToolGuy Let's review: I am a poor unsuccessful loser. Any car company which introduced an EV which I could afford would earn my contempt. Of course I would buy it, but I wouldn't respect them. 😉
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