Lutz: Impala Will Be An Epsilon II

Edward Niedermeyer
by Edward Niedermeyer

Enthusiasts have been adamant that GM’s decision to sell a police-only version of its RWD global Lumina platform (Holden Statesman) creates a fantastic opportunity for GM to return the Impala to its RWD roots. Such a decision would seem to make sense from a business perspective as well, adding civilian sales volume to what otherwise would be a fleet-only platform. No such luck though. Bob Lutz tells Inside Line that the forthcoming Impala replacement (due in 2014) will be based on GM’s global FWD midsized architecture (Epsilon II). The rationale for this decision appears to be fuel efficiency: Lutz mentions the need to compete with the Ford Taurus’s efficiency achievements as a factor in the decision. By going FWD, GM also hopes to be able to shoehorn the two-mode hybrid system from the discontinued Vueick CUV into a future Impala. In addition to forgoing an opportunity to leverage the Caprice police special architecture, this decision also adds to GM’s epic midsize FWD sedan bloat. From the Malibu to the Buick LaCrosse and Regal, from Impala to the Cadillac XTS “flagship,” GM’s default decision seems to be to base all of its sedans on a single platform, making pricing and content differentiation an ongoing challenge to its product strategy. Vive le sameness!

Edward Niedermeyer
Edward Niedermeyer

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  • Mtypex Mtypex on Nov 16, 2009

    The Malibu is a competent FWD midsize-ish sedan. Now GM needs to figure out how to make a Avalon or Maxima type car to fit above the Malibu in the lineup. Oh wait, Buick LaCrosse. Nevermind!

  • Kurtamaxxguy Kurtamaxxguy on Nov 16, 2009
    GM’s default decision seems to be to base all of its sedans on a single platform, making pricing and content differentiation an ongoing challenge to its product strategy. Vive le sameness! Uh, maybe TTAC should throw the same comment towards VW as it's preparing to do exactly the same "One chassis fits all" thing?
  • MadHungarian MadHungarian on Nov 16, 2009
    I am not sure what the big deal about platform sharing is. Today's lesson in the pitfalls of platform sharing is brought to you by the letter K. A quarter century ago (sheesh, that long?) Chrysler was doing so well selling the small-intermediate K cars that they decided to use the K platform as the basis for EVERYTHING. This actually worked for a while but a few years later they tried to convince us that a tweaked K car was an IMPERIAL, for heavens sake, and no one could suppress their derisive laughter any longer. Comments about the Epsilon not being a full sized platform no matter how much you stretch it are all too reminiscent of the stretched-K follies.
  • Lug Nuts Lug Nuts on Nov 17, 2009

    Who the hell cares, Bob? Don't go away mad, GM, just go away.

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