Honda On Direct Injection: Don't Wait For It; We Have Other Priorities

Paul Niedermeyer
by Paul Niedermeyer

Last week, in our post on Hyundai’s new DI (Direct Injection) Theta II engine, we questioned Honda’s long-standing engine technology leadership. We also assumed (wrongly) that they would be joining the DI club shortly, given the advantages DI technology affords. Turns out we weren’t the only ones wondering, except that in the case of auto, motor und sport, they weren’t asking it rhetorically, but the person in the know: Honda CEO Takanobu Ito. In an interview with Europe’s leading car magazine (print edition), Ito gave DI a pass with his answer to the question: “Honda was once the leader with its internal combustion engines. Did your competitors overtake you with gasoline Direct Injection?” In classic corporate speak, rather than directly acknowledge DI or his competitors, Ito had this to say:

We have limited resources, and we are concentrating on Hybrids. We want to build the optimal engines for hybrids. And if we’re going to talk about hybrids, we have to talk about the costs for the consumer. Hybrids are very expensive. The fact that our hybrids (Insight) are selling so well in Japan is because of government incentives.

Well, the part about why the Insight is selling well in Japan was refreshingly candid, given its poor sales in the US versus the Prius. Ito goes on to share the dilemma facing Honda (and presumably others) in dealing with tightening efficiency demands and expectations:

One option would be to make cars smaller and lighter. But the consumer will not accept any compromises in comfort. So given the demands to reduce CO emissions and the expectations of continued gas price increases, adopting hybrid technology (further) is simply easier.

Just one problem with that, as we see it: why is Hyundai implementing both DI and hybrid technology?

Paul Niedermeyer
Paul Niedermeyer

More by Paul Niedermeyer

Comments
Join the conversation
2 of 32 comments
  • Genetuck Genetuck on Dec 01, 2009

    "There’s an IP royalty to pay on any Gasoline Direct Injection technology, either to Orbital Engine Company (of Australia) or other players. " I don't think there is a royalty on the high-pressure system used in all production DI models now. Those inject fuel only. The lower pressure Orbital system injects fuel with compressed air, which expands and breaks up the fuel into smaller droplets (8-microns). I think the royalty charged by Orbital is based on the size of the engine. A wild guess for an auto size engine is $50. I think Orbital charges about $8 to $10 for the scooters and small motorcycles that use its system, and more for the outboard engines (Mercury, Tohatsu, Nissan). Saab was all set to put out a car with the Orbital system several years ago, but GM bought out Saab and canceled the plans.

  • Lenoardtt Lenoardtt on Jul 03, 2010

    Honda already has their own GDI engines in the Japan market Stream. So they have the technology and they can bring it out anytime they want - but if they think that they can do without GDI, then we'll just wait and see, since they can pretty much do lean burn with iVTEC already.

  • Fan65793382 Hey there, fellow Ford owner! Exciting news for us - we now have the awesome opportunity to use Tesla Superchargers across the U.S. and Canada. And hey, speaking of convenience, if you ever find yourself in Brampton dealing with a traffic ticket hassle, check out best traffic ticket lawyers in Brampton for some helpful advice. Embrace the future of EV charging while staying on top of life's little surprises like traffic tickets - it's all about convenience and staying savvy as Ford owners. Cheers to smoother rides ahead!
  • Rochester I noticed the only time you used the word "Mustang" was in the opening sentence, LOL. It's all good, should be just Mach-e anyway.
  • Add Lightness As a kid, it was Germany, then Japan, then Korea, now China. Italy was and still is, the maker of needy mistresses.
  • Add Lightness So now new Mach-E buyers have the choice whether they want to save $8,000 or become indentured the finance companies, possibly for life.Buy what you can afford, even if that means buying tools and learning new life skills.
  • Dale I like it. Not sure when we will be in the market for a 2nd EV, but this looks like a nice hatchback.
Next