By on November 4, 2009


Edmunds, the site that’s so not going to be sleeping in Lincoln’s bedroom, has revealed their estimates for October sales incentives. Not surprisingly, the automaker that’s been hogging Honest Abe’s pallet and has been missing saying, “we’re number one [globally],” can claim this number one spot. GM spent $4,277 of somebody else’s dollars per unit to move the metal and help buy that 4% sales increase. Hey, don’t complain—they can afford it unlike those wimpy little guys at Honda, who could only cough up $508 per unit. What’s wrong with them anyway? Oh, they’re actually profitable. OK. Moving right along, let’s check in with the rest of the gang:That other automaker trying to hang onto its little corner of Lincoln’s mattress came in a strong number two: Chrysler spent $3219 on average. Ford was the domestic laggard, at $2909. Nissan is the import brand leader with $2505. Hyundai spent $1751, less than the industry average of $2468. Toyota was saved the embarrassment of last place by coughing up $1338 per unit.

But that’s only the majors; among all manufacturers, Mini appears to be the biggest loser with only $58 spent per. But Mini sales were down so that didn’t pan out so well. But Subaru was 41% up, which makes their paltry $262 average incentive the true loser in this game. (Thanks to KixStart for the kick start.)

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10 Comments on “GM wins the incentive race in October...”

  • avatar

    General Motor’s sale strategy is all about inflating the MSRP then discounting the hell out of it. They even give you $500 if you do the “May the best car win” and forgo returning their iron. What the hell is that?

    In TEN vehicle categories, Consumer Reports (just one of many independent car and trucker reviewers) ranks no General Motors car higher than ninth. That means, when you walk into a GM dealership, there are at least eight higher-rated vehicles available to you elsewhere.

    The perception gap is General Motors management thinking any of their products are even half-way competitive when all credable evidence points otherwise.

  • avatar

    As a taxpayer and therefore reluctant part-owner of GM, I have to ask the following: since the cartoon guy represents GM, shouldn’t that be the middle finger that is sticking up?

  • avatar

    “General Motor’s sale strategy is all about inflating the MSRP then discounting the hell out of it.”

    Couldn’t be more wrong…
    GM’s MSRP is now closer to actual transaction price than ever before.

  • avatar
    Gary Numan

    GM spent $4,277 of somebody’s dollars per unit to move the metal and help buy that 4% sales increase.

    “somebody’s dollars” are my citizen tax paying dollars of which I had no choice to pay when my wallet was busted open by the current administration.

    However, moving forward, I do get the choice of NOT buying a GM vehicle and NOT voting for select current administration indviduals responsible for busting my wallet open.

  • avatar

    Oh, God, when is this cash sucking purveyor of auto-junk finally going to be let die?

  • avatar

    How much was the C4C rebate? Oh yeah, about 4 grand. What a coincidence.

    C4C Part Deux.

  • avatar

    TexN-chuckle, that’s certainly what it feels like.

    Gary Numan-Yup, were payin’ others to buy second rate cars. And GM’s 4% isn’t all it appears to be, it is over last October when they were off 45%! Even CryCo (now Fiatsco) beat them by 10% that month.

    I would be nearly impossible for them not to beat that month.


  • avatar

    I wonder when they are going to ask us to pony up and pay for the warranty repair for those inferior cars? Oh that’s right, they already have it because someone said they would cover the warranty claims.

  • avatar
    Stein X Leikanger

    How many billion dollars is GM’s lousy management willing to spend in order to pretend they’re not doing a lousy job managing GM?

  • avatar

    With all the hysteria over government support of car makers, let’s not forget that trucks and SUV’s with a GVW in excess of 6000 lbs have been receiving taxpayer money for years in the form of a $24,000 Section 179 deduction. This government rebate helped GM, Chrysler and Ford get into the predicament to begin with. Before that, it was that the same standards which everyone else met for passenger cars were not met by the invented category “light trucks”.

    Nothing new here…

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