Fisker: Leonardo DiCaprio's Prius Was the Inspiration to Start Company
Never underestimate the impact of your choice of car, especially if you’re Leonardo DiCaprio, who I’m sure doesn’t. The high-profile early Prius adopter can now take credit for inspiring the creation of Fisker Motors. That comes straight from Henrik Fisker’s mouth. The former designer of gas-guzzling Aston Martins and BMWs told the Reuters Auto Summit this past week that he’s ready to be a star in the green revolution, thanks to the star in the Prius.
Being a car enthusiast and loving cars, to be quite honest, I could not imagine a life without a beautiful, fast sports car. I needed to do something to make sure that I could drive one of those nice cars, my children could drive one of those beautiful, fast cars.
A couple of years ago it started, by people who were maybe a little ahead of their time. You saw some movie stars like Leonardo DiCaprio buying a Prius.
He could have bought any car in the world, and I remember seeing that on television and thinking to myself, you know, when you’ve got a guy who could buy any Ferrari or Rolls Royce and he’s buying a Prius, you know something is changing dramatically.
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The Fisker Karma looks nice. And that's what Henrik Fisker is good at -- designing cars. But Fisker Motors have contracted with Quantum Technologies for their drive train. Quantum is a public company, so you can look at their financials. They are scary. The company looks like a dotcom. I don't think we are going to see Fisker Karmas on the road any time soon, if at all. Not unless someone else does the drivetrain.
Yeah, I take cues in life from movie stars. People who make a living pretending to be someone else. Not.
Let's not forget to give credit to Larry David from Curb your Enthusiasm.