By on November 7, 2009

Fill 'er up with inspiration

Never underestimate the impact of your choice of car, especially if you’re Leonardo DiCaprio, who I’m sure doesn’t. The high-profile early Prius adopter can now take credit for inspiring the creation of Fisker Motors. That comes straight from Henrik Fisker’s mouth. The former designer of gas-guzzling Aston Martins and BMWs told the Reuters Auto Summit this past week that he’s ready to be a star in the green revolution, thanks to the star in the Prius.In Fisker’s own words:

Being a car enthusiast and loving cars, to be quite honest, I could not imagine a life without a beautiful, fast sports car. I needed to do something to make sure that I could drive one of those nice cars, my children could drive one of those beautiful, fast cars.

A couple of years ago it started, by people who were maybe a little ahead of their time. You saw some movie stars like Leonardo DiCaprio buying a Prius.

He could have bought any car in the world, and I remember seeing that on television and thinking to myself, you know, when you’ve got a guy who could buy any Ferrari or Rolls Royce and he’s buying a Prius, you know something is changing dramatically.

[Reuters]

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11 Comments on “Fisker: Leonardo DiCaprio’s Prius Was the Inspiration to Start Company...”


  • avatar
    CyCarConsulting

    Fisker needed to learn more about the tragically hip people in LA. Here perception is reality. Not a good basis for building a high line electric car.

  • avatar

    Please tell me that’s not a cheap consumer car?

    If I was Di Caprio I’d have built my own kit car or I’d have a Veyron.

  • avatar
    manny

    Really who cares about DiCaprio, or for that matter Hollywood.

  • avatar
    rolosrevenge

    This is a curious statement considering he didn’t start a green car company until after working for another one (Tesla).

  • avatar
    e85_STi

    Some of you guys have worm-riddled walnuts for brains.

    Check out Fisker’s creation … gobsmacking beaut.

    Anything else is icing on the cake.

  • avatar
    cwmoo740

    You mean like driving range, fuel economy, cost to run, horsepower, torque, handling, steering feel, etc. are all icing on the cake?

    No amount of self-righteousness could make me subject myself to driving something like a Prius, so I’m fervently hoping that Fisker can mix the green and the exciting, but if it’s missing out in any key area, then I’ll have to stick to polluting.

  • avatar
    golden2husky

    so I’m fervently hoping that Fisker can mix the green and the exciting,…

    The first step for making any car an exciting drive is to make it light. Weight is the enemy, no mater what makes the wheels turn…

  • avatar
    Daanii2

    The Fisker Karma looks nice. And that’s what Henrik Fisker is good at — designing cars. But Fisker Motors have contracted with Quantum Technologies for their drive train.

    Quantum is a public company, so you can look at their financials. They are scary. The company looks like a dotcom.

    I don’t think we are going to see Fisker Karmas on the road any time soon, if at all. Not unless someone else does the drivetrain.

  • avatar
    don1967

    I remember seeing that on television and thinking to myself, you know, when you’ve got a guy who could buy any Ferrari or Rolls Royce and he’s buying a Prius, you know something is changing dramatically.

    Now there’s a brilliant reason for starting a new company. Hopefully Fisker also had the foresight to hire the Olsen twins as CEO and CFO.

  • avatar
    GS650G

    Yeah, I take cues in life from movie stars. People who make a living pretending to be someone else.

    Not.

  • avatar
    Bocatrip

    Let’s not forget to give credit to Larry David from Curb your Enthusiasm.

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