Curbside Classic: GM's Deadly Sin #5 – 1983 Chevy S-10 Blazer

Paul Niedermeyer
by Paul Niedermeyer

This Curbside Classic took the same trajectory as the Blazer. It started as a legitimate nod of acknowledgment to the S-10 Blazer as the trailblazer of the compact SUV market. But as I got further along, I realized just how badly GM bungled the huge opportunity for the baby Blazer in a segment that became a monster money machine for Jeep and Ford. With the mistakes being all so prototypical GM, I just had to re-write it as a Deadly Sin, even though it would have been easier to just leave it as it was. Which is exactly what GM’s Deadly Sin was: leave it as it was, forever. Well I’m not ready just yet to have someone document my Deadly Journalistic Sins, so here goes: Blazer, take Two.

Before any mud-slinging begins, lets define the new category that this Blazer blazed. Sure the Jeep CJ was always compact, as were the first generations of Scout and Bronco. But those were uncompromising 4×4 offroaders, first and foremost. The S-10 Blazer was the first of the compact and reasonably comfortable four-wheelers that were equally, if not more at home on the road than off it.

The only other competitors to the compact Blazer’s eponymous title are the Isuzu Trooper II and the Mitsubishi Montero (Pajero). They both appeared on our shores about the same time the Blazer started rolling off GM’s assembly lines. The Montero came only in the short wheelbase version then, and it was rather trucky; more like a Japanese update on the Jeep or Scout rather than defining a new category. And the Trooper II was, well, a longer wheelbase version of the Montero formula. I’ve got a soft spot for them both, and we’ll cover them on a future CC. But lacking a V6, a softish ride, the “cute” styling element, and probably most importantly, the vast Chevrolet dealer network, they both were relegated to outsider status, at least initially.

The baby Blazer appeared during my LA years. And what a godsend it must have been to the Chevy dealers in the decade Californians started shunning domestic passenger cars like coughing airline passengers. Well, make that mainly GM and Chrysler dealers, as Ford was still getting some sunshine state love for its Taurus, Mustang and T-Bird. Anyway, the Blazer was a hot item in its first couple of years, especially with the ski set. My Peugeot 404 wagon was looking a wee bit archaic amongst the shiny new white and red Blazers driven by blond ski bunnies at the Mammoth Mt. Main Lodge parking lot.

Like the ski bunnies, the Blazer had its superficial attractions. But dig a little deeper, and things weren’t at all so pretty. The GMT 330 platform that underpinned the Blazer and its S-10 pickup sibling was an uninspired piece of work, unlike the Jeep Cherokee (XJ) that followed the Blazer by a year. The Chevy’s dull handling, crude ride, and mediocre build quality was quickly outclassed by the Cherokee.

The Blazer’s arrival in ’83 came on the heels of the very painful ’81 energy crisis. That was obviously the motivation in developing a little brother to the massive K-5 Blazer. But in that fleeting early-eighties zeal for fuel efficiencies, some dubious engines showed up under the S-10 Blazer’s hood. The standard mill was the 2.0 OHV four that also powered so many J-cars (Cavaliers, etc.). Managing a mere 83 hp, it might have been a passable choice for a stick-shift 2wd S-10 pickup, but the BOF Blazer was not the lightweight the unibody Cherokee was. Actually, in CA, an Isuzu-sourced 1.9 four (from the Trooper) was used for smog certification reasons. And if you really wanted to be thrifty, you could order the 2.2 liter diesel, also from Isuzu, which made all of 58 horsepower! Good times.

I remember hearing a couple of diesel-powered S-10 pickups, but not a Blazer. Would a 58 hp diesel Blazer be collectible? In reality, most of them came with the optional 2.8 V6, the longitudinal version of GM’s evergreen 60 degree V6. It sucked an awful lot of fuel to generate a measly 110 hp, but gas prices were dropping like a stone during the eighties, so who cared. Well, I did.

I finally succumbed to the SUV and monthly payment lure, and the dear old 404 wagon that cost me $100 gave way to a $16k ’85 Cherokee with that same Chevy 2.8. It was anything but brisk, and slurped gas at almost twice the rate of the Peugeot. But now we were officially Yuppies! Well, you had to be one to afford these trucklets, because they were anything but cheap. Decently optioned, with the basic amenities that are all standard today, transaction prices were stiff, like our Cherokee’s: adjusted for inflation, about $35k. And interest rates on loans were stratospheric. No wonder longer term car loans were invented in that era.

Mileage wise, it was a minor miracle to break out of the mid teens with the 2.8. Reliability was another highly marginal affair. Seems like a huge number of them had main rear seals that self-destructed in short order. We managed to dodge that bullet, but not with the world’s most complicated and expensive carburetor. Too cheap to install fuel injection, Rochester’s answer to CA emissions was a Rube Goldbergian affair, with no adjustments allowed without committing a federal offense. The inevitable replacement was over $500 bucks ($1000 adjusted), just for the part. I used to buy nice used cars for less than that. Eighties-style new car ownership was a painful adjustment for me.

The Blazer got some bigger engines after a few years, although both the Iron Duke 2.5 four and the 4.3 V6 were both notoriously unrefined in their manners. But the Blazer’s deadliest deficiency was the lack of two rear doors. Once the four-door Cherokee appeared, the Trooper and Montero quickly sprouted extra doors. Compact SUVs were becoming the station wagons of the era; who wanted to go back to the contortions of the long-gone two door wagons, especially with baby seats and seat belts?

But it took GM almost eight years to take a Sawzall in hand and carve out some damn rear doors. By then, the Cherokee had long stolen the show, at least until the new Ford Explorer appeared in 1991. And the Blazer’s design didn’t age nicely at all like the Cherokee, yet it wasn’t until 1995, after twelve years, that GM found fit to give it some new skin. By that time, it had long been relegated to a distant third.

GM really fumbled the ball with the Blazer. For over twenty years, no serious effort was ever undertaken to improve a vehicle that was the crudest in its class to start with. In its latter years, it was a pathetic joke compared to the continually refined Explorer.

The reskinned Blazer stumbled along on the same old tired platform, until it expired in 2006. But if you’re in Brazil, you can still relive the GM of the early eighties and buy a new old Blazer, even with a four cylinder engine (the only choice, actually). The first shall be last, in more ways than one.

More New Curbside Classics Here

Paul Niedermeyer
Paul Niedermeyer

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  • Joel Whipple Joel Whipple on Apr 25, 2011

    I was just reading the latin america (?) chevy site... When you're advertising stuff like clear lenses (with amber flashers) as one of the main features, you know you're vehicle is sorely lacking!

  • Bobalooga Bobalooga on Nov 07, 2016

    Florida is the Sunshine state. California is the Golden state

  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
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