The Good Partner

A touching video, and nicely done. Would that it were true.

I'm thinking that the kid on crutches with a broken leg represents GM and that all his nice Korean friends are helping him get through the day. The old white guy at the RC race track seems to be the team mascot, or maybe he got lost at the Seoul airport and the nice Korean people have taken him in. As for the "mom", other than being attractive I have no idea what she has to do with anything. Maybe she is the special friend of Mr. Lost at the Airport?

If you look at the actual movie, there is more text involed so you'll find the old white guy is also GM, and the subtext is 'there are many partners but not so many good partners." The pretty mom is a metaphor also; there are moms, but then there are good moms, and this theme is extended to the pretty girl walking by; 'there are cars and then there are good cars,' i.e., there are girls and then there are girls who take your breath away. It is indeed an ironic video given South Korea's intent to sever ties with GM.

Korean women are really hot on average. Great gene pool. No obesity problem in Korea and a great cosmetics industry combine for serious eye candy production. Certain universities are epicenters of casual observation exercises. Korea has a huge film industry that produces plenty of move and TV shows. Given the small size of the country they still manage to do location shoots everywhere. Cars are clearly sold more on emotion in Korea than anything else. This commercial tries to emphasize the harmonious relationship that exists between GM and Daewoo, even though most Koreans think Daewoo cars are the worst of all. Daewoo makes a great city bus and their TVs and microwaves are OK but not cars.