By on October 20, 2009

Good, clean, family entertainment (courtesy:wikimedia)

Curious about how in the hell Chrysler is going to turn it all around, and go from an industry punchline to, well, less of an industry punchline? We sure are. Especially now that we know the presentation of Chrysler’s five-year product and business plan is going to be a “six hour extravaganza.” We knew ChryCo had some ‘splaining to do, but six hours worth? Or is this just ChryCo’s way of not letting anyone get an awkward question in edgewise? Either way, mark November 4 on your calendar. And while you’re at it, drop a comment to let us know what you’re most curious to learn about the New New Chrysler. You never know where TTAC is going to show up to ask these awkward questions…

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17 Comments on “Chrysler Planning “Six Hour Extravaganza”...”


  • avatar
    rpol35

    My comment to them would be: “With the same sad-sack stuff that you are going to try to sell in 2010 being no different from what you tried to sell in 2009, how are you going to survive?”

  • avatar
    panzerfaust

    I would like to know what shape is the New New Chrysler’s relationship their suppliers? Will Chrysler have what they need to build even mildly warmed over versions of the 2009 lineup? Or are the parts suppliers more inclined toward Ford and GM since the demand will be higher?

  • avatar
    superbadd75

    Does Chrysler really think they’re fooling us with the same old shitty products?

  • avatar
    twitchykun

    Are they going to open a Cinnabon somewhere in the Auburn Hills HQ?

  • avatar
    RNader

    I would think the executive line-up could change again in that long length of time.

    Guys like Fong and what’s-his-face would leave “to pursue other interests”.

    At least they fired-up the PT Cruiser line again.

  • avatar
    Geotpf

    twitchykun :
    October 20th, 2009 at 4:56 pm

    Are they going to open a Cinnabon somewhere in the Auburn Hills HQ?

    Well, that building was originally designed to be easily converted into a shopping mall in case Chrysler failed, so I’m thinking yes.

  • avatar
    Robert.Walter

    As a former employee of a Chrysler supplier, I can tell you that as I a) worked to position my employer for (what in mid-2008, seemed to me) a sure insolvency by end 2008 (not being sure if it would be a C7 or C11), and b) negotiated the cure contract, and new framework contract replacing that which died with OldCar Co. (aka the old New Chrysler) I was sceptical of NewCar Co’s (aka the Chrysler Group LLC) chances of survival, and thus positioned us for minimum downside risk…

    Currently, it is reported, that CG is not quoting future production volumes when letting RFQs to the supply base … this makes it nearly imposible to calculate a return on the investment … if true, such a scenario will result in a) no sane supplier bidding, or b) desperate suppliers bidding based on limited alternative opportunities (or hope.)

    btw, I’ve heard that said before that CTC can be converted into a shopping mall, and wonder how that is possible given the very narrow halls between the various nodes…

  • avatar
    pgcooldad

    Honestly, does it really matter what they do, will do, are going to do, etc. Not many people here have any interest in seeing any auto company, let alone or especially Chrysler, succeed. It’s going to be the same ol’ song and dance – yadda, yadda, yadda …. they don’t know what they are doing.
    Okey Dokey yeepee to the experts.

    Oh, I’m sure all of the nay sayers would have wrote the same about Fiat a few years ago.

    So read a little before responding the the “stravaganza “.

    Fiat set to report profit
    Its auto business outperforms market
    http://www.freep.com/article/20091020/BUSINESS01/910200319/1322/Fiat-set-to-report-profit

  • avatar
    cardeveloper

    fiat set to report operating profit… not the same as net profit.

  • avatar
    Rod Panhard

    Hey pgcooldad, if you read the last paragraph of the article in FREEP, you’ll notice that they credit their operating profit to Cash for Clunker programs in Europe. But once those end, it could very well be a different story for Fiat’s European operations, too.

  • avatar
    LDMAN1

    @Rod Panhard: The EU Cash for Clunker programs will be gradually phased out (cash payments amount will be reduced progressively over next year or years).
    Given the state of the economy and the weight of the Auto industry and EU Govt. propensity to be seen as doing something to prop up their ailing economies, chances are that new ways of artificially boosting the demand for vehicles will be implemented.
    The biggest threat is that these incentives have anticipated future demand for product that no amount of “cash on the bonnet” will ever revive. There is only a finite amount of cars that can be absorbed in Europe whatever the carrot.
    This is why Fiat is seeking to get out of Europe, and Brazil (where incentives were also introduced) where it is traditionally strong and go global by acquiring Chrysler. Fiat needs a wider range of markets to survive the unavoidable drop in demand to come in the EU and Brazil.

  • avatar
    Via Nocturna

    Six hours? One cannot run a car company on hot air.

    My solution to trim this down to a tidy 5 minutes:

    Have a representative from TTAC drive a Sebring into the event and park it right in the front row. Then, retrieve a spray bottle from the glovebox, walk up on stage, mist the speaker in the face, and say in a firm voice, “No. Bad.” Remaining time can be used for questions.

  • avatar
    johngalt

    Don’t you people realize how long it takes to set up a stage complete with smoke and mirrors?

  • avatar
    Rod Panhard

    LDMan, you’re correct. Europe and South America can only support so many carmakers. Same with North America. And at this point in time, and the foreseeable future, Chrysler is the player with the weakest product portfolio, the weakest finances, and the third largest pool of “legacy employees.” That’s three strikes.

    And because it’s “Number 3” of the Big Three, and has three strikes, it’s the one that can be thrown to the wolves with the least amount of negative political impact. Or in other words, the fewest number of voters in the U.S. And by throwing it to the wolves, it will appear to other voters that the government is being thrifty and cutting its (the taxpayers’) losses.

    So once the programs go away that have propped up Fiat and Chrysler, we can pretty much forget about both Chrysler and Fiat in North America.

    That Chrysler needs Six Freakin’ Hours to tell Their Story only tells me that they’re really grasping for compelling content.

    Heck, Six Freakin’ Hours is longer than the Superbowl and the Macy’s Thanksgiving Day Parade, combined, which are the two longest annual corporate presentations in America.

  • avatar
    twitchykun

    @Geotpf

    that’s the joke.

    Other than that, I think we all have the same question….

    “Sebring demolition derby, when and where?”

  • avatar
    Autosavant

    a “six hour extravaganza.”

    I thought Marchionne, not Mussolini (or Fidel Castro of equal long speech infamy), was the FIAT boss?

  • avatar
    pgcooldad

    “fiat set to report operating profit… not the same as net profit.”

    Yes, we all know the difference.

    Fiat SpA eked out a 21 million euro profit ($31 million) in the third quarter, a 95% decline from a year earlier, as sales fell 15.9%, reflecting declining sales at its Iveco truck and CNH farming and construction equipment businesses.

    The company repeated its forecast that its operating profit – excluding interest payments, taxes and special accounting charges – will exceed 1 billion euros ($148 billion).

    http://www.freep.com/article/20091021/BUSINESS01/91021014/1320/Fiat-SpA-posts–31-million-3Q-gain

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