Ask the Best and Brightest: GM and Chrysler: Gone Tomorrow?

Robert Farago
by Robert Farago

Chrysler, the U.S.-funded, Italian-run, formerly bankrupt American automaker is leaking its product plans, ahead of their official unveiling in November. Automotive News [sub] confirms that Sergio Marchionne’s minions have decided to spin off Ram trucks into a separate brand, removing the company’s most profitable product from underneath the Dodge umbrella. For once, AN (or at least its mysterious person of interest) understands the full implications. “The separation of the Ram truck brand will allow Fiat to make Dodge more of a performance car brand, the person said. But the move could also make it easier for Chrysler to spin off its truck business down the road if a continuing slump forced Fiat or U.S. officials to consider such a step.” Did you see that? “U.S. officials.” Pay some attention to the Presidential Task Force behind that curtain! In any case, Chrysler and GM are heading into a perfect storm: continued market share erosion, new product constipation and chaos and, sopra tutti, cash burn.

Never mind that GM IPO FUD, or the back door billions shoveled GM and Chrysler’s way via subsidies, low-cost loans, union health care bailouts, the PBGC Delphi dance and tax breaks. Both automakers’ only real hope of long-term survival is the same as it’s been since last spring: your taxes. What are the odds that Uncle Sam will re-up? Of course, timing is. Everything.

Questions, questions, questions. Does either carmaker have enough cash in the kitty to make it past the mid-term elections without a fresh federal infusion? And if the Democrats get their asses kicked, will the new, fiscally conservative Republicans bailout Motown again (not forgetting that it was George W. Bush who started this whole debacle)?

For those of you who say the Obama’s army never really intended to rescue either automaker, that they were simply subsidizing the companies to facilitate a soft landing, I say bullshit. Washington’s big swinging dicks, led by private equity money men with a similar anatomical affliction, honestly thought they could “fix” Detroit. Any other reading of the situation would be deeply cynical, and you know how I feel about that.

In any case, it’s only a matter of time before Chrysler, and then GM, are parted out. Without a new new new round of bailouts, look for the Big Two to go down by the end of next year. Your take?

Robert Farago
Robert Farago

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  • Geotpf Geotpf on Oct 02, 2009
    TJ : October 1st, 2009 at 10:21 am I aree and disagree with this assesment of Chrysler and GM. I think Chrysler is dead but GM will survive. I agree with this, with a slight modification: Chrysler must die if GM is to survive. If Chrysler goes away, enough of that demand will migrate to GM to keep it is business. Obama should have picked favorites and helped GM and killed Chrysler. In any case, I disagree with his assessment of what Obama wants to do. I'm sure Fargo is a Republican and automatically sees the worst in Obama; as a Democrat, I see the best. Obama realized that having both GM and Chrysler go out of business in the middle of a recession would be a disaster for the country at large. I seriously doubt a second go around of funds will be available, especially for Chrysler. We will just have to wait and see.
  • Wjtinfwb My comment about "missing the mark" was directed at, of the mentioned cars, none created huge demand or excitement once they were introduced. All three had some cool aspects; Thunderbird was pretty good exterior, let down by the Lincoln LS dash and the fairly weak 3.9L V8 at launch. The Prowler was super cool and unique, only the little nerf bumpers spoiled the exterior and of course the V6 was a huge letdown. SSR had the beans, but in my opinion was spoiled by the tonneau cover over the bed. Remove the cover, finish the bed with some teak or walnut and I think it could have been more appealing. All three were targeting a very small market (expensive 2-seaters without a prestige badge) which probably contributed. The PT Cruiser succeeded in this space by being both more practical and cheap. Of the three, I'd still like to have a Thunderbird in my garage in a classic color like the silver/green metallic offered in the later years.
  • D Screw Tesla. There are millions of affordable EVs already in use and widely available. Commonly seen in Peachtree City, GA, and The Villages, FL, they are cheap, convenient, and fun. We just need more municipalities to accept them. If they'll allow AVs on the road, why not golf cars?
  • ChristianWimmer Best-looking current BMW in my opinion.
  • Analoggrotto Looks like a cheap Hyundai.
  • Honda1 It really does not matter. The way bidenomics is going nobody will be able to afford shyt.
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