Volkswagen Looks East For Yet Another Brand

Cammy Corrigan
by Cammy Corrigan

A few days ago Ferdinand “JR Ewing” Piech was quoted as wanting to buy another 2 brides for his Volkswagen harem because as he puts it “A dozen is easier to remember than 10”. Well, it seems like he’s bored of his French beauty (Bugatti), his English rose (Bentley), his German frauliein (Audi) and his Spanish senorita (SEAT) and now, according to the Chosun Ilbo, has his sights on the South Korean salad dodger, Ssangyong. Yup, Ssangyong. Seriously.

That’s right, Ssangyong. The company who even the Chinese couldn’t handle, is apparently going to be courted by the company who has Porsche in their portfolio. Sounds barking mad, right? Well, there is a slight logic to this apparent loss of sanity.

You see, Ssangyong’s facilities can churn out 250,000 cars a year, so if VW can pick the company up for a peanuts, they’ll increase their production capacity to service Asia and bring them one step closer to their global ambitions. Not only will they get extra production capacity, they’ll also get easy access to Korea’s IT and electric vehicle technologies. Not bad if you want to create a hybrid.

Ssangyong’s current owner SAIC are also interested in regaining control of Ssangyong once the bankruptcy court has put this pig on a drastic diet, but are scared of the anger and resentment if it tries to take them over. So, to cushion the blow they may involve their partner. And who is SAIC’s partner? That’s right old Ferdinand “Ze vorld iz mine” Piech’s Volkswagen.

Personally, I can’t see this happening. Who in the name of sanity would want to buy a company where the workers are willing to die to save their factory?! Can you imagine how tough cost cutting would be?

Piech: We need to close this factory…..

Ssangyong workers: Never! The Rodius must live! Kill the bald one!!!!!

Cammy Corrigan
Cammy Corrigan

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  • Rnc Rnc on Sep 18, 2009

    VW is already big in India, South Korea has about 50 million people with similar per capita income to Europe and Malaysia has 25 million people and is the fastest growing economy in the A.P.R. (also believe that like Brazil/India they have tariffs that encourage manufacturing to be done there). Why would you ignore those markets when other automakers are not in a position to counter and the ones that are (hyundai) are investing in your primary market?

  • Anonymous Anonymous on Sep 19, 2009

    VW sis an excellent job with SKODA, the Czech company that had a great tradition in early 20th century, but after the commies took over, it was producing some of the crappiest cars anywhere. VW changed their lines to make cheap VW designs, with modifications, so they are not identical to VWs and/or SEATs.

  • Eric No, I just share my opinions. I have no use nor time for rhetoric from any side.
  • Redapple2 Jeez. This is simple. I 75 and 696 area. 1 nobody -NOBODY wants to work in downtown Detritus. 2 close to the tech ctr. Design and Engineering HQ. 20 miles closer to Milford.3 lower taxes for the employees. Lower taxes for Evil GM Vampire.4 2 major expressways give users more options to suburbs. Faster transport.Jeez.
  • Clark The Ring (Nürburgring) is the only race track I've driven on. That was 1985 or 1986 with my '73 Fiat Spider (and my not-so-happy girlfriend). So I made the Karussell (today: Caracciola Karussell, which I believe the author meant; there is another one: Kleines Karussell).
  • AZFelix This article takes me back to racing electric slot cars with friends on tracks laid out in the basement. Periodically your car would stop due to lost connections or from flying off the track and you would have to dash over to it and set it right. In the mean time your competitor would race ahead until faced with a similar problem. It seemed like you were struggling harder to keep from losing than trying to win. Fun times.“History never repeats itself, but it does often rhyme.” Mark Twain
  • MaintenanceCosts What Americans get told (a) vs. actual EV ownership experience (b)(and, yes, I am an actual EV owner)a. You'll be waiting indefinitely for slow chargersb. Nearly all of your charging happens while you're at your housea. EVs are prohibitively expensive toys for the richb. Fuel cost is 1/4 that of gas and maintenance about the same, with purchase price differences falling quicklya. EVs catch fire all the timeb. Rates of ICE vehicles catching fire are much higher, although the few EV fires can be harder to extinguisha. You can't take a road tripb. Road trips are a bit slower, but entirely possible as an occasional thinga. iTz A gOlF cArT!!1b. Like a normal car, but with nicer power delivery and less noise
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