Tesla Roadster Buyer Report 2: Crickets Chirping

David Noland
by David Noland

It’s now been four months since I sent in my $5,000 deposit on a Tesla S all-electric four-door sedan. I still think it’s a cool car, but so far I’m very disappointed in Tesla’s communications with us S owners. After an initial flurry of messages confirming the order, assigning me a production number, and inviting me to the opening of the New York Tesla store, I’ve heard exactly zilch from the factory.

Perhaps naïvely, I’d assumed that as a paid-up member of the Tesla family, I’d be receiving a steady flow of updates on the car’s development. How’s the testing going? Any big design changes? What’s up with the new S factory? I haven’t a clue. I was also expecting some customer surveys, asking us about our preferences for cost-vs-range, or electronic gizmos in the cockpit. Again, zilch.

There is an “Owners Only” section of the Tesla website, which requires a user ID and password. But it’s also a disappointment: a few tired old press releases and some desultory owner comments, mostly related to the Roadster. Under the discussion category “Model S development progress” I found mostly other S owners crowing about their sequence numbers. The last “owner update” on the owners-only section of the website is dated June 23.

With 1500 S customers putting down at least $7.5 million in deposits, you’d think Tesla could afford to hire somebody to send out a monthly update on the car. But apparently Tesla doesn’t put much stock in such mundane stuff. The company’s general on-line newsletter—-available to anyone—has made only one appearance since April. There was only one newsletter for the entire year of 2008. I sure hope their customer service on the car is better than this.

David Noland
David Noland

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  • Ryv Ryv on Sep 18, 2009

    As a marketing guy I completely agree with the writer. Here Tesla has an incredible opportunity. Not only have they conned $5000 out of you but they have the opportunity to turn you into the best type of advertising and EV advocate - the word of mouth type who will extol the virtues of the Tesla S sedan long before it is out. Your first adopters, that fanatical market base that advertisers and marketing folks are thrilled to find. I understand completely. And Tesla should be writing press release after press release as well as general marketing fluff and getting it out to anyone who will listen so that before this vehicle gets even 6 months to production even non-auto industry enthusiasts will have heard of it. It's really too bad is all I'm saying.

  • CyCarConsulting CyCarConsulting on Sep 18, 2009

    Tesla means Dale car in english

  • Shipwright Great news for those down south. But will it remove internal heat to the outside / reduce solar heat during cold winter months making it harder to keep the interior warm.
  • Analoggrotto Hyundai is the greatest automotive innovator of the modern era, you can take my word for it.
  • MrIcky My maintenance costs are pretty high because I enjoy doing questionable things (when it is safe to do so of course). Tires and frequent oil changes seem a small price to pay.
  • MaintenanceCosts Dammit, my Highlander's two years too old.
  • Analoggrotto Nothing compared to the Ioniq 5N by Hyundai, a highly competitive and track focused vehicle unlike this poser vehicle. Hyundai is making major victories in racing and this DNA is flowing into the production vehicles. 350 HP Elantra N is sending the 718 away.
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