Schumi Schills for Culturally Confused Italia
The voice says Germanic been-there-done-that authority. The use of phrases like “sportif” and “bella macchina” say classic Italian flair. Meanwhile, the shirt, hair and necklace say “woah, brah, let’s hop in the Italia and score some babes.” If there’s a better encapsulation of Ferrari’s internationally recognizable combination of heritage, racing wonkery and nouveau riche gauche I have yet to witness it.
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