Schumi Schills for Culturally Confused Italia

Edward Niedermeyer
by Edward Niedermeyer

The voice says Germanic been-there-done-that authority. The use of phrases like “sportif” and “bella macchina” say classic Italian flair. Meanwhile, the shirt, hair and necklace say “woah, brah, let’s hop in the Italia and score some babes.” If there’s a better encapsulation of Ferrari’s internationally recognizable combination of heritage, racing wonkery and nouveau riche gauche I have yet to witness it.

Edward Niedermeyer
Edward Niedermeyer

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  • Dolo54 Dolo54 on Sep 02, 2009

    Ironically that is the style for both polish clubs and jersey clubs. Although in all fairness, European t-shirts come 2 sizes smaller than American. That's a European XXXL right there.

  • Ronman Ronman on Sep 03, 2009

    Wow, i never thought this guy can look so cheesy, and speak like such a TWAT. WTF? this is a 7 time F1 champ and he dares to describe the brakes as something i have never experienced before? the brakes on a Chevy Cobalt are nothing like i've ever experienced before, that doesn't mean they are good. and his shirt, oh my god!!!! well at least the car is cool

  • ThorS ThorS on Sep 03, 2009

    Oh...oh! This is NOT a comedian impersonating Schumi?? It' s actually mr. 7 times f1 champ in persona??? Jokes aside - this car is probably FANTASTIC! As most Ferraris of late. Trouble is - hardly anyone will experience that, most can either not afford the car, or the ones who can, can't drive it properly. Too bad Ferrari's become such pratmobiles - when they finally got their cars right. Oh well, can't win every battle... As for Schumi...just because he's a 7 times F1 meister, it doesn't make him a cool guy. Just one hell of a driver.

  • John R John R on Sep 03, 2009

    Looks like Schumi is also shilling for International Male, blech...