Quote of the Day: Peter Horbury Edition

Robert Farago
by Robert Farago

Last week, our man Thor translated a Q & A with Peter Horbury in Automotorsport.se. Ford’s former global design director was recently demoted to his roots: head of Volvo design. Sadly, Automotorsport failed to discuss Horbury’s career reversal. Equally unfortunate: I had to inform Mr. Johnsen that we can’t lift entire articles. (Automotorsport.se denied our request to republish the piece.) We can, of course, publish excerpts. And Horbury is, like all car designers, a veritable fount of designer-speak. Or not. You’ll see what I mean. Meanwhile, here’s the warm-up for the money shot: “Horbury always missed the sea and the forests surrounding Gothenburg. ‘I like the Bohuslän nature with its clean lines, exactly as I believe car design should be.’ He pauses, thinking. But soon enough he makes a metaphor between U.S. and European design, and how Yanks often exaggerates certain design elements while the European design tradition is more stylish, simpler. . .”

Like a Volvo: you don’t have to bring design elements on each free surface of the bodywork, you should even enjoy the clean, open spaces. As in the coastal landscape here in Bohuslän. Look at Japanese cars, they rarely have any clean surface. As soon as there are, they design a decal, a line or a fold on it. Scandinavian design is cleaner without ornamentation everywhere.

On Lincoln: “The war with GM’s Cadillac is on again. And as before, Cadillac stands for the cheeky, challenging and more spectacular. Lincoln is more prudent in its lines, thrifty with the ornamentation. Discreet luxury.”

Discreet? How discreet can you get?

And now our quote of the day: “Range Rover is nice, Jaguar has through new forms found its soul again, Alfa Romeo looks like Alfa again and Kia Soul looks dashing. In fact, I even like the Renault Megane, that rear is nice.”


Robert Farago
Robert Farago

More by Robert Farago

Join the conversation
2 of 14 comments
  • Durishin Durishin on Sep 07, 2009

    @Pig_Iron, Depends what that giant robot does...

  • Michael in San Francisco Michael in San Francisco on Sep 08, 2009

    I agree with the comments about J Mays. The Thunderbird? The 500 (or '95 Passat clone)? The Freestyle (a bloated Allroad)? He's had lots of opportunity to shine but it's been a long, long time now. For Lincoln to be taken seriously they need their own rear drive or 4x4 platforms.

  • Jeff Good review but the XLT although not a luxury interior is still a nice place to be. The seats are comfortable and there is plenty of headroom. The main downside is the limited availability resulting in dealer markups above MSRP. I have a 2022 hybrid Maverick XLT for over 2 years and it has more than met my expectations. I believe for many who do not need a truck most of the time but want one the Maverick will meet their needs.
  • Kwik_Shift_Pro4X I use a now discontinued Kuhmo AT tire that is surprisingly good in the snow, even in 2WD. However since most of my driving is on road, I'm going to look for a more highway friendly tire for smoother quiet. I'm sure it can still handle the forest roads leading to my fishing spots.
  • MaintenanceCosts So this is really just a restyled VW Fox. Craptacular tin can but fun to drive in a "makes ordinary traffic seem like a NASCAR race" kind of way.
  • THX1136 While reading the article a thought crossed my mind. Does Mexico have a fairly good charging infrastructure in place? Knowing that it is a bit poorer economy than the US relatively speaking, that thought along with who's buying came to mind.
  • Lou_BC Maybe if I ever buy a new car or CUV