Positive Post of the Day: More Diesels for America Edition
Just be prepared to pay for them. Audi USA honcho Johan De Nysschen explains to Automotive News [sub] that “there certainly is a price premium [for diesel offerings], which we are partially recovering but not totally.” Audi CEO Rupert Stadler adds, “I think the problem is that we don’t really have an honest discussion.” So here it is, America: Audi’s going out on a limb so that you can enjoy some of the finest oil-burners Europe has to offer. Now it’s up to us to buy tons of them at exorbitant prices so that Audi doesn’t look stupid for taking the risk. That’s just how these things work, America. Now go grab those checkbooks and start learning about the difference between low-sulfur diesel and ultra-low-sulfur diesel. And don’t forget to refill that urea tank!
More by Edward Niedermeyer