Lexus Does Excitement
Published: September 9th, 2009
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A little elevator music and voiceover by a heavily sedated airport announcer tell you everything you need to know about Toyota’s bid to bring excitement to its staid brand. Er, as long as you don’t fall asleep first.
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More by Edward Niedermeyer
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Pity the 5L V10 has been canned. Just call it a Supra and get on with it.
One could also call it a wise move - something that will command equal rarity, prestige and price in 30 years as a Toota 2000 GT does today ;) And they are going down the Alfa 8C route - only a very limited edition (500 or so), which can come from the marketing budget, will keep resale values high, and will in no way detract from the brand - these will not sharply deteriorate in price to ever be available to the 'wrong type' of buyers, from Lexus' perspective, that is :)
At least the subdued video gives us a short clip of that V10 screaming. I just love an engine that sings.