Lexus Does Excitement

Edward Niedermeyer
by Edward Niedermeyer

A little elevator music and voiceover by a heavily sedated airport announcer tell you everything you need to know about Toyota’s bid to bring excitement to its staid brand. Er, as long as you don’t fall asleep first.

Edward Niedermeyer
Edward Niedermeyer

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  • PeteMoran PeteMoran on Sep 09, 2009

    Pity the 5L V10 has been canned. Just call it a Supra and get on with it.

  • Wsn Wsn on Sep 10, 2009
    CyCarConsulting : September 9th, 2009 at 7:30 pm Lexus will make the Acura NSX mistake. Too perfect, too Boring ---------------------------------------- Go Lexus go. Show the world that they don't have to put up with European junks.
  • Kristjan Ambroz Kristjan Ambroz on Sep 10, 2009

    One could also call it a wise move - something that will command equal rarity, prestige and price in 30 years as a Toota 2000 GT does today ;) And they are going down the Alfa 8C route - only a very limited edition (500 or so), which can come from the marketing budget, will keep resale values high, and will in no way detract from the brand - these will not sharply deteriorate in price to ever be available to the 'wrong type' of buyers, from Lexus' perspective, that is :)

  • Quentin Quentin on Sep 12, 2009

    At least the subdued video gives us a short clip of that V10 screaming. I just love an engine that sings.