How Green Is My Car Stand (At the Frankfurt Auto Show)

I don’t mean to single out Audi here, but they sent us some stats about their stand at the Frankfurt Auto Show. [Press release after the jump.] Fifteen climate control units. One thousand four hundred spotlights. Six thousand square meters of space. I mean, even if you put aside the environmental impact of powering this much stuff, not to mention transporting, feeding and housing 150 people, how much does it all cost? Is it really worth it? Can’t Audi just use the internet and give us a discount on a nice, pre-owned S4?

6,000 square meters of overall floor space

4,000 m² on ground floor; 900 m2 of elevated surfaces/ceilings

2,000 m² upper floor

34 exhibition vehicles (5 of them world premieres)

2 vehicle lounges (quattro Lounge: 162 m², A5 Sportback Lounge: 85 m²)

3 catered lounges (309 m² altogether) with 150 seats

12 months of planning; 55,000 hours of planning

90 truck loads

300 people on set-up team

24/7 set-up

25 days of setting-up

560 m² glass façade

230 metric tons of steel

67 km of cables

39 metric tons suspended from the hall’s ceiling

8.45 meters: height of the lighting truss’ lower edge

3 km of truss crossbeams

1,400 spotlights

2,000 kW power output

Highlight LED: 14 meters wide and up to 4.70 m high

Highlight LED with 2,101,248 Surface-Mount Devices (pixels)

Heart of Audi: 40 meters long and up to 10 m wide

Heart of Audi with approx. 1,500 LED panels (á 16×16 LED points)

19 different exhibits, incl. 2 cutaway engines

Various floor coverings: laminate, genuine wood veneer, aluminum, anodized-aluminum panels, concrete scrap, glass, carpet

95 meters of leather-covered seating in Heart of Audi; 7 staircases

25 offices and conference rooms

16 climate-control units

85 event hostesses/hosts

55 Audi employees